Retail PR & Digital Marketing

Elevating Product Lifestyle Images For a Calming Tea’s Website and Social Media, Evoking a Soothing, Blissful Narrative

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The Challenge

A new entry into the wellness tea market needed photography for its packaging, website, and social media. They approached ChicExecs to produce higher-quality, aesthetically pleasing assets that complemented the brand messaging.

The Strategy

Our in-house photographer created a mood board with calming scenes, including yoga, meditation, relaxation, and a work-from-home vibe. For the location shoot, she secured a zen-like Japanese home called Komorebi (meaning the play of light through the trees) and it was the absolutely perfect atmosphere.

The Outcome

We produced a series of elevated lifestyle and product images for their updated website, packaging, and social media campaigns. The constant stream of engaging brand photography went a long way in visually telling the brand story. The client’s excitement was evident in the feedback they provided.

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