Retail PR & Digital Marketing

Creating Storytelling Content For Social Media, Attracting a New U.S. Audience and Awareness For An Aussie Brand

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The Challenge

An Australian brand of premium, antibacterial natural wood cutting boards approached ChicExecs to expand their brand awareness and market share in the U.S. The brand desired more high-quality lifestyle imagery for its website and social media.

The Strategy

ChicExecs recommended a detailed lifestyle photoshoot with models to bring the brand to life. We created relatable storytelling content for use on Instagram and Facebook to attract a new audience and bring awareness to the brand here in the states.

The Outcome

The on-brand photography proved to be just what was needed to elevate the brand for a U.S. market, with a series of high-quality, engaging, and professional shots that worked to tell the story visually to a new audience and capture their attention.

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