Retail PR & Digital Marketing

Assisting a First-Of-Its-Kind Brand to Establish Its New Product in the Marketplace Using Photography, Creative Content, and Social Media

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The Challenge

With a limited testing period and backend issues, our team knew the importance of moving fast. Creating the brand’s social media account from scratch and promoting the brand were both top priorities that needed to be executed quickly.

The Strategy

Our social media team created new accounts on Instagram and Facebook to immediately build the brand’s image accurately. We optimized the new pages, which resulted in a reel going viral that showed off the device and reached over 14K viewers. We stayed up to date on trends and were able to showcase the brand in a short time period through creative lifestyle content. 

The Outcome

This hands-on approach culminated in the brand gaining new followers and positive engagement on its social channels over a two-month span. The high-quality lifestyle imagery photographed by our team lent to the success of the social media campaign. Our team optimized pages and found the right combinations of hashtags, a pattern in the feed, and created story highlights. The newly created reel went viral, ensuring that the brand was on its way to gaining new audiences.

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