ChicExecs Secures The Cocktail Box Co. on Your Tango

Our latest feature is for our client The Cocktail Box Co. on Your Tango!

The Cocktail Box Co.’s premium cocktail kits made the list of “31 Best Boozy Gift Ideas For The Lush You Love.”

Check out The Cocktail Box Co. for a satisfying adult-beverage experience with the ingredients and tools of a professional bartender in the convenience of your pocket.

Congratulations The Cocktail Box Co.!

The ChicExecs Team

ChicExecs Secures Pure Daily Care on Women’s Day

Our latest feature is for our client Pure Daily Care on Women’s Day!

Pure Daily Care’s Diffuser and Essential Oil Set made the list of “38 Gifts for Your Mother-in-Law To Make Her Feel Loved.”

Check out the aromatherapy diffuser with relaxing essential oils from Pure Daily Care your mother-in-law will love using to wind down her day.

Congratulations Pure Daily Care!

The ChicExecs Team

ChicExecs Secures ErgoErgo on Heavy.com

Our latest feature is for our client ErgoErgo on Heavy.com!

The ErgoErgo ergonomic sitting stool made the list of “41 Best Vegan Gifts.” The article explains that vegans think differently about more than just the food they eat. They’re looking for overall health for themselves and the planet.

Check out ErgoErgo for the cool stool that engages your core to improve posture, stretch muscles and increase circulation.

Congratulations ErgoErgo!

The ChicExecs Team

ChicExecs Secures The Cocktail Box Co. on Good Housekeeping

Our latest feature is for our client The Cocktail Box Co. on Good Housekeeping!

The Champagne Cocktail Kit was featured in “35 Creative Secret Santa Gifts Under $25 That Beat Your Go-to Gift Card.”

Check out The Cocktail Box Co. for the champagne cocktail tin that comes complete with everything you need to make up to six cocktails in one go including cane sugar, lemon zest, flavored bitters, coasters, and a muddler.

Congratulations The Cocktail Box Co.!

The ChicExecs Team

ChicExecs Secures the Cocktail Box Co. on Best Products

Our latest feature is for our client The Cocktail Box Co. on Best Products!

The Old Fashioned Cocktail Kit was featured in “50+ Genius Stocking-Stuffer Ideas for Everyone on Your List.”

Check out The Cocktail Box Co. for the frequent entertainer who enjoys whipping up a delicious bartender-style craft beverage anywhere.

Congratulations The Cocktail Box Co.!

The ChicExecs Team

How to Promote Your Company’s Press Coverage

How to Promote Press 

As a follow-up to our blog How to Get Press for Your Brand, ChicExecs answers your biggest question of what comes next after you’ve gathered press. How you put your garnered PR to use is just as important as receiving it in the first place. You’re receiving a compliment you don’t want to take for granted. Here are three ways to maximize and promote your press coverage. 

Get the Word Out to Your Email List and Social Media

This is your time to shine! Once you’ve secured that great press, let your followers know through email blasts and on your social media channels. There’s no point in getting a great compliment and not bragging about it. This is the quickest way to let the masses know the media attention you’re getting. 

Put a Press Page on Your Website

Getting great press serves more than bragging rights. It’s your reference page. Just like providing references in a job interview adds to your credibility, adding a press page to your website does the same, but with your consumers. As you think about your website design to add this information, make the connection simple and easy to recognize for your online visitors. Did your product appear on Good Morning America? Display their logo. Add the text “As Seen On” to the homepage of your website where it would catch a consumer’s attention and add the media logos as you receive more press. Utilizing PR in this manner extends beyond the social media likes and praises. It builds the credibility that translates into sales.

Create a Physical Pressbook

At ChicExecs, we’re big believers in using PR to drive retail strategy. Think about using your press for more than marketing purposes and create a pressbook to show your retail buyers. This physical book should be well organized to flip through like pages of a magazine and highlight all of the press your brand has received. Bring it with you to buyer meetings where building that on-the-spot credibility is important.

Also think about where you’re presenting your press and get creative. If your brand participates in trade shows, here is another great arena to highlight your compliments. When you’re surrounded by booth after booth, you want yours to stand out. Find a way to make those endorsements visible to the attendees walking by. It’s a great way to capture their attention and gets them to stop and talk to you.  

 

Visit this topic on our YouTube Channel to learn more!

Look to ChicExecs for expert PR tips and advice to take your PR strategy to the next level. Contact us today and let us get the best press for your brand.

Five Ways to Build Your Business’s PR Strategy

ChicExecs Senior Director of Strategic Accounts Lydia Vargo gives her five reasons why your business needs a PR strategy, no matter your size or industry, and how to create one.

“In the world of PR, product reviews, influencer mentions and media coverage help prove to the world that your business is legitimate and serious.”

She explains that while it’s possible to grow a small business without a PR strategy, you aren’t necessarily setting your business up for long-term success.

Read her full Forbes article here.