How to Get Press For Your Brand

5 PR Tips on How to Get Press


What does it mean to get PR for your business? From an entrepreneurial standpoint it means getting press, but in the public relations industry, it means having third party endorsements vouching for you and your brand. When mass media such as print, radio, TV and online platforms such as social media and blogs can vouch for your brand’s longevity, concept and notoriety, you’re receiving great PR to accomplish your ultimate goal, brand recognition.


Just as your brand is focused on understanding its target audience, it must apply the same idea to the media for press coverage. As experts in PR, here are 5 PR tips on how to get press for your business. 


PR Tip #1: Consider the Media Calendar


Just as businesses are easily glued to their fiscal calendars, the media has its own that revolves around seasons and holidays. The phrase “timing is everything” couldn’t be a truer statement when it comes to pitching the media with your brand.


What does it mean to pitch the media? It’s the way your brand (by email, letter or phone call) presents itself for media coverage. If your product is seasonal, you want to make sure you’re pitching during the right time of year to get coverage.


PR Tip #2: Know the Difference: Long Lead vs. Short Lead


In addition to understanding the seasons and holidays your product fits into, keep in mind the specific calendars each media outlet follows. For example, magazines have their own editorial calendars where journalists are often working on issues months in advance because they take time to publish.


When you tailor a pitch to a product meant to be covered months in advance, it’s considered a long lead pitch. Your brand might dream of appearing in that December gift guide, but a long lead must be sent in July to sufficiently meet the editorial calendar.


For daily TV programming, newspapers and blogs on the other hand, you wouldn’t want to pitch your brand’s winter must-haves mid-summer. For outlets needing your pitch a month in advance or less, you would send a short lead.


PR Tip #3: Understand the Publication


When journalists review your pitch, one of the first things they look for is relevance of your brand related to the stories they’re working on. Be mindful of the content you’re presenting them with and get to know the type of stories they air or publish. Do you feel your product will engage their readers or followers? Let them know why in the pitch.


PR Tip #4: Build Media Relationships


A big part of gathering press is showing you’re more than just an email address. There’s a personal approach to obtaining PR that’s often overlooked.


ChicExecs team members travel to cities like New York and Los Angeles six to eight times a year to meet with members of the media in person; complete with goodies in hand and ready to present products that are relevant to their stories and coverage. It’s important to remember that those behind the media outlets are just as human as you are.


Developing personal connections and getting to know their lives and interests deeply impacts your PR endorsements. It also helps you gauge the interest and relevance of future pitches.


PR Tip #5: Make Your Pitch Stand Out


It’s a competitive marketplace. Chances are, the media outlet you just pitched to will receive 10-20 more emails from your product’s competition. Your pitch should highlight something unique to the brand. Is there a captivating story behind the business? Does your brand give back to charity? Is your product eco-friendly? Think outside the box and don’t be afraid to get creative.


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Whether you’re a startup with questions on how to get press or a business looking to take your PR strategy to the next level, look to ChicExecs for expert PR tips and advice.


Contact us today and let us get the best press for your brand.

ChicExecs Secures Grand Trunk Owner Jon Neff on AskMen

Our latest feature is for our client Grand Trunk on AskMen!

Jon Neff, marine veteran and co-founder of Grand Trunk, shared his favorite workout tools to keep in shape in the article, “Former Military Share Their Favorite Workout Tools.” He explains that his workout theme is all about convenience and the ability to use his favorite workout tools in multiple settings and situations.

Check out Grand Trunk for your outdoor and travel gear needs from relaxing in comfort to hardcore exploring.

Congratulations Grand Trunk!

The ChicExecs Team

ChicExecs Secures Four Clients in Forbes

We’re happy to announce our latest feature highlights multiple clients in Forbes!

Kumana Avocado Sauce, Fond Bone Broth, ChocZero milk and dark chocolate squares and ViBE Calm bars were featured picks in “Great Keto Snacks And Meals You Should Try This Summer.”

Is your company looking to get more media coverage? Get in touch with us and learn more about our PR services.

Congratulations to our amazing clients on such a great placement!

The ChicExecs Team

ChicExecs Secures Mizu on

Our latest feature is for our client Mizu on AskMen!

The Mizu water bottle was featured as a must-have for fitness and travel and it’s a favorite workout tool among military veterans.

Check out Mizu for the water bottle that’s vacuum sealed and constructed from reusable and recyclable food grade stainless steel.

Congratulations Mizu!

The ChicExecs Team

ChicExecs Secures Grand Trunk on Business Insider

Our latest feature is for our client Grand Trunk on Business Insider!

Grand Trunk’s Hooded Travel Pillow was featured in the article “7 travel essentials we rely on to help us sleep on long flights and red eyes.”

Check out Grand Trunk for this soft pillow has an attached hood so you can really shut out the distractions of your fellow passengers, the aisle lights and the hum of the cabin.

Congratulations Grand Trunk!

The ChicExecs Team

ChicExecs Secures Host and Viski on MSN

Our latest feature is for our clients Host and Viski on MSN!

Host’s set of 2 Wine Freeze Cooling Cups and Viski’s Stemless Copper Wine Glasses were featured in the list of MSN’s essentials to celebrate National Wine Day.

Check out Host to keep your favorite whites and rosés at a perfectly chilled temperature and add some sophistication to your reds with Viski‘s line of eye-catching tumblers.

Congratulations Host and Viski!

The ChicExecs Team