As the temperature rises and summer hits its peak, forward-thinking brands are already setting their sights on the biggest retail event of the year: the
Influencer marketing has become a cornerstone for brand promotion. While online collaborations and social media campaigns continue to dominate, in-store influencer events present a unique
One critical aspect of timing is understanding the difference between long media leads and short media leads. Both play a pivotal role in shaping a
Expanding a brand globally is an exciting endeavor, offering access to new markets, diverse audiences, and substantial growth prospects. However, achieving success on a global
As the year progresses, brands must adapt their marketing strategies to stay relevant and maximize their impact. The second half of the year presents unique
Influencer marketing has emerged as a powerful tool for brands looking to enhance their reach and engagement. However, not all influencer partnerships are created equal.
Kristen Wessel, ChicExecs Vice President of PR and Digital Marketing and President of ExPR, shares essential PR strategies every thought leader should know about on
Great brand photography is not a luxury but a necessity. Quality imagery can be a powerful tool in conveying a brand’s identity, values, and message.
Brands continuously seek effective strategies to expand their reach and boost sales. One such strategy is affiliate marketing—a performance-based approach where brands partner with affiliates
Search Engine Optimization (SEO) and Content Marketing intersect to create a powerful strategy for businesses seeking to enhance their online presence and engage their audience.
Digital PR is a strategy businesses use to increase their online presence through various digital channels. But what exactly is Digital PR, and how can
While it may seem early, now is the perfect time to start planning your holiday PR and marketing strategies. Here’s why getting a head start
Visual content plays a pivotal role in communicating a brand’s identity and values. One key component of this visual content is photography. But should a
Public relations professionals possess the expertise and networks necessary to navigate the intricate world of media and PR outlets, helping brands secure coveted features that
In the fiercely competitive world of retail, the first impression is everything. Whether you’re a seasoned brand or a burgeoning startup, your success hinges on
Kristen Wessel, President of ExPR and ChicExecs Senior VP of PR and Digital Marketing, shares how a PR strategy can help experts build credibility and
Businesses always look for fresh approaches to connect with and captivate their intended audience. Amidst the buzz surrounding social media and various digital platforms, one
Brands continually seek innovative ways to enhance their online presence and drive website traffic. SEO stands at the forefront as it is key to unlocking
ChicExecs Co-Founder and Co-President Kailynn Bowling shares trends and pitfalls in PR with celebrity brand ambassadorships on Newsweek blog. Below is an excerpt from the piece.
Standing out from the crowd requires more than just offering great products or services. Establishing your brand as a thought leader in your industry can
It’s time for brands to shift gears and set their sights on the scorching season ahead. Summer isn’t just a time for beach trips and
When seeking to pitch their products to retail buyers, brands face a vast array of competitors. In such a competitive landscape, the significance of quality
Social media has become the cornerstone of marketing strategies for brands across all industries. Among the plethora of platforms available, Instagram stands out as a
In the bustling realm of digital marketing, two strategies stand out as pillars in driving online success: Search Engine Optimization (SEO) and Affiliate Marketing. Individually,
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