ChicExecs PR Secures Ecoslay in Bella Magazine (2/21/2020)

Our latest PR feature is for our client Ecoslay in Bella Magazine!

Ecoslay holds the philosophy that what you put on your body is just as important as what you put into it. Aside from offering a line of affordable, quality formulas, the brand takes natural hair care a step further educating consumers about the ingredients it uses by explaining their purpose. The article features Ecoslay founder Adria Marshall.

Black History Month celebrates more than past African American leaders and heroes, and their achievements. It reminds us to also acknowledge those who are shaping the future. With product placement in 30 retailers and 20k followers on social media, Marshall is one African American entrepreneur to watch this February, with her hair care brand.

The business owner, wife and mom of three strives to do more than offer a line of vegan, no-filler formulas for natural hair. She plays the role of educator in two ways: by teaching consumers how natural, eco-friendly ingredients can transform their hair and by serving as a career mentor with the way she manages her brand. Years before Ecoslay started receiving Instagram attention for its curl-perfecting Orange Marmalade or innovative Hot Sauce Pre-Poo/Hot Oil Treatment for a healthy scalp, Marshall began her own natural hair journey and discovered products like these didn’t exist on the market.

As an avid gardener and tech enthusiast, Marshall began to educate herself on effective hair ingredients and to her surprise, the more natural they were, the better her hair looked and felt. What makes Ecoslay different from other natural hair care companies is the way Marshall pays all of her knowledge forward. The brand lists product ingredients and additionally explains their purpose. Despite her success, Marshall manages to stay grounded following four core principles that touch upon education, health and wellness, respecting the environment and respecting humanity.

 

Check out Ecoslay for the hair care line based on homemade products for naturally, curly styles.

Congrats Ecoslay!

ChicExecs PR Secures Cushmat in Fatherly (2/20/2020)

 

Our latest PR feature is for our client Cushmat in Fatherly!

Cushmat is the safe, eco-friendly, non-toxic and easy-to-clean play mat that takes your living space to “new lengths.”  This isn’t your average size children’s mat. At 79 x 55 inches, it’s the size of an area rug—and just as design-friendly. The brand believes that play mats should fit your lifestyle, not the other way around, which is why their colors and motifs reflect the latest in home trends. Cushmats are far from the cheap, thin and chemical-smelling foam mats that have graced playrooms, daycares and schools for years.

 

They contain a different design on each side, each styled to fit your modern or contemporary living space just like a designer carpet. Who said your kiddos need to have all the fun on this soft, cushiony surface? Bigger, softer and thicker than a traditional yoga mat, Cushmats are the perfect place for your at-home fitness routine.

Premium play mat features include:

  • Super soft and extra thick (.6 inches)
  • Durable and waterproof
  • Hypoallergenic
  • Non-slip surface
  • Protects carpets and floors
  • Shock absorbent

Made from sustainable and eco-conscious materials, Cushmats aren’t just beneficial to the environment, they’re a safer surface for the youngest members of your family, especially exploring babies and toddlers as they transition from tummy time to crawling. While the brand was born from a simple desire to protect children during their most vulnerable, vital periods of development, it became something more—providing a safe space for everyone in the family. From a baby’s tummy time to your exercise time, these mats remain durable for your family’s floor activity needs. With the goal of building a better tomorrow, Cushmat is partnered with One Tree Planted to create not only safer spaces but greener ones as well. One tree is planted for every mat sold.

Check out Cushmat for play mat that blends with your home decor, while giving your baby ample room to explore.

Congrats Cushmat!

ChicExecs PR Secures Puttisu in Romper (2/19/2020)

Our latest PR feature is for our client Puttisu in Romper!

The Korean-based brand Puttisu is the creator of the nail polish safe for children to wear. It consists of non-toxic nail color that easily peels off.  Having manicure dates is something a lot of moms look forward to doing with their little one. So, if your kiddo is suddenly showing interest in your nail polish, you may express concern for traditional nail polishes that contain toxins like phthalate, toluene and formaldehyde. Puttisu nail polishes are water-based and eliminate 18 different harmful chemicals usually found in nail polish from its formula.

As your child will adore the shiny, sparkling colors capped off with a fun character head brush, parents will love the contents even more. With the innovative nail color formulas created by Puttisu, your little one can safely become the nail artist she’s always dreamed of. The kid-captivating brand replaces the bad with the good using natural extract oils such as olive, argan, macadamia and moringa oils that protect, hydrate and nurture her growing nail beds. The brand is unlike many nail polishes ( traditional, gel or powder) that pose a risk to the health of nails and the skin around them.

Puttisu varieties include glitter, shimmer and solid color hues. Sticker sets are also available for those who love to experiment with nail art. Best of all, nails remain unharmed by the average acetone remover when she’s ready for a new coat. Simply peel off like a sticker to reveal her natural nail.

Some other features that make Puttisu a family must-have:

  • Fun and easy to open character brush caps
  • Banana or strawberry scented—no chemical smell
  • Safe for pregnant women/mothers-to-be
  • Dermatology-tested

Check out Puttisu for kid-safe nail polish that lets you have a mani-pedi date with your little one.

Congrats Puttisu!

ChicExecs PR Secures Fragrant Jewels in BuzzFeed (2/19/2020)

Our latest PR feature is for our client Fragrant Jewels in BuzzFeed!

Fragrant Jewels are the bath bombs with a surprise in them. When you drop your bomb into bath water it reveals an extra surprise, a collectable jewelry piece and a code to win another ring valued at up to $10,000. These bath bombs are cruelty-free, paraben-free, gluten-free and made in the U.S.A. Featured as a perfect “just because” gift for mom, the brand’s Life Intentions Collection includes bath bombs each with different words of encouragement inscribed. Donating to the National Domestic Violence Hotline, every purchase from the collection helps provide survivors with the safe space they need to get support when they need it most.

You’ll find a different intention etched on the side of each ring so you can go through each day with inspiring reminders. The “Hope” Bath Bomb is a beautiful reminder that no matter what happens, you can always persevere. The “Blessed” Bath Bomb is a reminder to be happy with where you are and to celebrate who you’ve become. Inside each, you’ll discover one of six self-affirming, stackable rings—each with a different colored stone. The Swarovski crystals used in the collection range from Rose Peach, Light Amethyst, Light Rose, Rose Water Opal, Tanzanite and Padparadscha, and were selected to evoke a sense of calm and tranquility.

In addition to several collections of bath bombs, Fragrant Jewels offers candles and scrubs containing a jeweled treasure inside. The brand also has subscriptions and a rewards club for loyal customers.

Check out Fragrant Jewels for the bath bombs that not only treat mom to a spa bath but give her two gifts in one since there’s beautiful jewelry waiting inside that will float to the top of the bathwater. You’ll also be giving back to a worthy cause

Congrats Fragrant Jewels!

ChicExecs PR Secures Volo on the Today Show (2/18/2020)

 

Our latest PR feature is for our client VOLO on the Today Show!

Showcased in the Deals & Steals segment, the VOLO Hero Quick Dry Towel is the softest microfiber towel your hair has ever met.

When it comes to taking great care of your hair, towel drying is often the most important. Wet hair is vulnerable hair, and a traditional bath towel causes hair breakage and tugs on your scalp as you rough dry your hair.

The VOLO Hero is here to change that. It’s made of microfiber material that’s soft and plush, making it extremely absorbent and much gentler on your locks. The Hero decreases dry time by 50 percent by removing more water than other towels. In fact, it can absorb ten times its weight in water. The snag-free grippy strap ensures your towel will stay tucked into place—no more wobbling to the side or falling off completely. Simply wrap your hair up, tuck under the strap, leave up as long as you please and continue conquering the world. It’s a time-saver, a hair health savior and an essential addition to your hair-care routine. Not all heroes wear capes.

Check out VOLO’s entire line of innovative hair care products including the VOLO Go Cordless Hair Dryer. Using healthy infrared heat and lithium-ion batteries, the Go is as effective as a salon hair dryer. The VOLO Go lets you dry your hair anywhere, not just tethered to a bathroom outlet, giving you the freedom to dry your hair on the go. It makes a great option for travel. The VOLO Go’s patented system using infrared heat and lithium-ion batteries means your hair will dry quicker with less damage and end up healthier.

Check out VOLO for the Hero Quick Dry Towel that gets your beauty game on point giving you a great, frizz-free hair day everyday.

Congrats VOLO!

ChicExecs PR Secures Famokids in Red Tricycle (2/14/2020)

 

Our latest PR feature is for our client Famokids in Red Tricycle!

Eliminating the kid-friendly bright colors on your floor, Famokids is putting a modern twist on the baby play mat. The brand offers innovative designs that complement your household interior decorating trends.  Their Crystal Collection consists of hand-illustrated and painted patterns that are aesthetically pleasing. Not only is a Famokids mat as stylish as an area rug, it’s safer for your child and easier to clean.

Just because you have children doesn’t mean your living space needs to look like a daycare service. The Famokids brand is helping parents take back their adult living rooms with its style savvy mat. While some will see it as eye-pleasing decor, Crystal Collection designs are meant to bring a calming zen into your chaotic parenting world. It’s time to give mom a beautiful and peaceful corner for her inner peace.

Famokids Mats are:

  • Safe – Made with premium, non-toxic, EVA foam that exceeds U.S. and European safety standards
  • Functional – Durable, waterproof and easy to clean
  • Convenient – As easy to assemble as it is to store
  • Versatile – Use it for other purposes as your children grow out of needing it such as exercise
  • Customizable – The basic set is 4 x 6 ft with 6 tiles. Connect each tile to create the perfect sized mat for your space

When Famokids founder and fashionable mama Alice became pregnant with her first child, she was dreading turning her beautiful home into an extended kids’ room. With her many years in the baby product industry, she was familiar with the in’s and out’s of foam composition and what it took to produce a mat that was truly toxic-free and safe. She was determined to create a mat that met high safety standards and stylish mom approval.

Check out Famokids for the beautifully hand-illustrated and painted non-toxic foam mats that come in soothing patterns.

Congrats Famokids!

Forbes Councils Give Lydia Vargo a Vetted Community of Peers with Whom She Can Share and Learn (2/13/2020)

 

ChicExecs VP of Global Strategic Accounts Lydia Vargo shares her story working with ChicExecs and becoming a regular contributor of content through Forbes Business Development Council on Forbes blog.

“The wonderful thing about Forbes Councils is that it’s very vetted,” she says. “These are like-minded people and we’re all eager to share, but we’re also really eager to learn.”

The content Vargo writes is crafted to share thought leadership and to give readers an understanding of ChicExecs’s brand identity.

“I really have loved being a part of Forbes Councils,” she says.

When Lydia Vargo first interviewed with ChicExecs co-founders Nikki Carlson and Kailynn Bowling seven years ago, she recalls that “they asked a lot of questions that I felt were assessing whether or not I was a good fit for the company.”

Rather than discussing her skills and her resume, which spoke for itself, her potential employers encouraged Vargo to talk about the elements of her career that got her most excited. For her part, Vargo was impressed with “their overall vision of what they wanted for their people. I loved their story and their journey.”

“The culture and belief system that Nikki and Kailynn have fostered is very much just empowering people to grow,” says Vargo. “And entrepreneurialism is very, very important.”

Vargo started out doing PR work for ChicExecs and was then asked to head a new retail strategy team.

“I started working with buyers and presenting our brands for retail, which was really exciting, and I loved it,” says Vargo.

As the company grew, she then moved into a leadership role on the sales team.

“I never considered myself a salesperson,” she says. “But I think that the best salespeople, their gift is not selling — it’s understanding people and recognizing what they need for their business and then presenting the right options. A good salesperson is willing to walk away if they’re offering a service that the brand doesn’t need.”

Read Lydia Vargo’s full Forbes blog to learn more about her history working at ChicExecs and her past professional experiences.

 

 

ChicExecs PR Secures Nasoni in Real Simple (2/13/2020)

Our latest PR feature is for our client Nasoni in Real Simple!

Showcased as a clever item to simplify your life, Nasoni fountain faucets make washing your face, brushing your teeth, taking a pill, getting makeup off, keeping your counter clean, etc. so incredibly easy! The Da Vinci Fountain Faucet model uses patented Dynamic Fountain Flow Technology to redirect the path of water from the downspout to the fountain hole at the top, thereby creating the perfect water fountain. With just a flip of a lever, the traditional spout becomes a magnificent arc of pure, clean water.

Experience this glorious fountain spout in two different models: Centerset, mounted on a single base and made for basins with three holes, and Widespread, made for three-hole basins with three separate pieces. Faucets come in different finishes including gloss black nickel, brushed nickel and polished chrome. Each are coated in a special finish that resists spots and does not corrode, discolor or tarnish.

Nasoni is changing the game of faucet functionality as we know it. Inspired by ancient Rome, Nasoni faucets transform into a personal water fountain, with just a flip of a switch. Simple, beautiful and effortlessly elegant, Nasoni has solved annoying difficulties of everyday bathroom routines. Money/water saving, makes bathroom counter clean up a breeze, and, you can get rid of those wasteful little sink-side cups that are full of bacteria. The brand has also been recognized at home improvement and interior design conferences across the country, winning prestigious awards for innovation and customer service.

Check out Nasoni for the fountain faucet that simplifies your life and reduces your water usage at the sink. The Da Vinci uses 88 percent less water than existing faucets. The potential water savings in the U.S. alone could be as high as 136 billion gallons annually.

Congrats Nasoni!

ChicExecs PR Secures Trophy Skin in Rolling Stone (2/12/2020)

 

Our latest PR feature is for our client Trophy Skin in Rolling Stone!

Trophy Skin’s MicrodermMD Home Microdermabrasion System was named one of the best Valentine’s Day gifts for her. This safe, effective and easy-to-use at-home microdermabrasion treatment exfoliates and removes dead skin promoting smoothness. It also buffs away fine lines and wrinkles and improves overall skin tone. Making your skin taut and smooth, it allows healthy new skin cells to grow. Unlike a harsh treatment, it gently sloughs away dead skin cells and sucks the gunk out of your pores without leaving you looking super red. It’s also suitable for sensitive skin types.The MicrodermMD is clinically studied, FDA registered and 100 percent guaranteed, designed and developed by professional estheticians, so you know you’re getting a spa-grade quality product.

Trophy Skin is on a mission to provide everyone with the knowledge and tools to look and feel beautiful. They’ve hacked the professional beauty services industry to bring you these effective and easy to use products at an extremely affordable price. Achieving bright, smooth, younger looking skin doesn’t have to be complicated. Get spa quality results with Trophy Skin at home or away on travel and spend the extra time out and about showing off that youthful glow.

Trophy Skin was founded Imran Karim by as a way to bring top-of-the-line medspa products into consumers’ homes. As the owner of one of the most prominent medical spas in Texas, he was inspired by the amazing effects of non-invasive beauty technology but realized trips to a medspa were expensive and often a hassle for his clients. His line of at-home devices produced such successful results, they rivaled in-office treatments. Today, Trophy Skin works closely with top technology experts across the globe to design and develop the next generation of accessible skincare tools.

Check out Trophy Skin for the MicrodermMD Home Microdermabrasion System that delivers all the benefits of a microdermabrasion treatment at home. Make her Valentine’s Day gift thoughtful and unexpected this year.

Congrats Trophy Skin!

Why Your 2020 Marketing Strategy Should Include Influencers (2/12/2020)

 

Nikki Carlson, ChicExecs Marketing Agency’s Co-Founder/Co-President, shares why brands need influencer marketing in 2020 on Forbes blog.

Many marketers are saving a place for influencers in their marketing strategies this year. Influencer marketing helps brands tap niche content creators to promote certain products and services. Brands compensate influencers in exchange for promoting them to a targeted following.

Why? Because it works. Influencer marketing is a modern form of word-of-mouth marketing. Through influencers, your brand has the power to influence people’s purchasing decisions.

We all know 2019 was a big year for influencer marketing. So the question is: Is it on the decline in 2020? Should you invest your marketing dollars elsewhere? She explains that her vote is no.

“Influencer marketing is very relevant in 2020; it’s just upgraded in many ways for the new year. In a world where 80% of marketers say influencer marketing works, according to Mediakix, you have to create a smart strategy that boosts brand recognition for the best ROI possible.”

Brands Need Influencer Marketing in 2020 for Five Key Reasons

1. Be competitive. Statistically speaking, there’s a very good chance your competitors are already investing in influencer marketing.  If so, that means they have an entire marketing channel at their disposal that you aren’t using.

2. Build immediate trust. It takes months of hard work to build trust with your audience. With an influencer, you have an immediate in with an audience that is primed to trust your message — 63% of customers aged 18-34 trust influencers more than branded advertising.

3. Create better content. Influencers connect with people for a living. They know what content resonates with their audience. Instead of racking your brain to write a sponsored post, let the influencer handle the content side.

4. Amplify and engage. Influencers are motivated to get more results for your brand, which means they’re more than willing to amplify your reach beyond one platform.

5. Boost revenue.  Influencer marketing isn’t a “fluffy” marketing strategy. While 84% of marketers find that proving the ROI of influencer marketing is a challenge, some studies have found that the ROI is as much as $6.50 for every $1 spent.

While influencer marketing will remain powerful this year, it’s important to keep in mind that best practices can change on a dime, and that means what worked last year won’t necessarily work moving forward.

Read Nikki Carlson’s full Forbes blog for three helpful tips when implementing your 2020 influencer marketing strategy.