Kailynn Bowling, ChicExecs Marketing Agency’s Co-Founder/Co-President, shares how influencer marketing can be the answer to holiday marketing overwhelm.
But with everyone vying for their piece of the pie, that means you face more competition than usual, spending more budget dollars on impressions that may or may not move the needle. What’s a brand to do? “In my experience as the cofounder of a PR and retail strategy firm, I’ve found that influencer marketing can be the answer to holiday marketing overwhelm. Influencer marketing builds a great rapport with your audience, overcomes the annoying problems of competition and significantly boosts your reach.”
Read “Capitalizing On The Holidays With Influencer Campaigns” and follow her four steps to design a holiday influencer marketing campaign that’s both effective and profitable in the new year.
We’re happy to announce our latest PR feature highlights multiple clients on Medium into their “10 Fashionable Holiday Gifts That Will Keep Her Warm and Cozy.”
Kotes by Kobe thick fluffy dog and owner twin vests. Kotes by Kobe exists not only to help keep puppers warm, but also because it’s a way of giving back to the broader dog community.
Pudus super cozy slipper socks. Unbelievably soft and cozy, Pudus clothing adds style and warmth to any outfit.
Dr. Segal’s compression socks. Dr. Segal’s Compression Socks improve your energy, reduce unnecessary pain and swelling, and decrease the risk of varicose veins and blood clots by increasing blood circulation.
The Comfy hoodie. The original blanket sweatshirt hybrid that is warm and super comfortable.
Lamo Footwear slipper. Lamo’s sheepskin footwear provided the perfect mix of warmth and comfort to combat the cool coastal breezes both at home and around the town.
Congratulations to our amazing clients on such a great PR placement!
Our latest PR feature is for our client Wrap Buddies on the TODAY Show!
The gift wrapping super tool was showcased in the holiday wrapping hacks segment as the convenient way to wrap multiple gifts while freeing up your hands to perfectly cut and measure. You’re busy. Far too much to do and not enough hours in the day. You care about your gifts, but struggle to find time to wrap them the way you’d like. You consider gift bags even as you think they look like you phoned it in. With Wrap Buddies you’ll never have to search for the tape or struggle to measure and cut wrapping paper. Your gift recipients appreciate a hand-wrapped gift more than one shoved in a bag.
Check out Wrap Buddies for the tool that clips to your table to hold your wrapping paper in place while doubling as a tape dispenser at the same time.
Congratulations Wrap Buddies!
Our latest PR feature is for our client Well Told on the TODAY Show!
The brand known for etched map glassware, insulated tumblers and other custom products was showcased in Hoda & Jenna’s gifts for guys segment.
Check out Well Told for the distinctive well-made lifestyle gifts that feature college towns, home towns, cities, topographies and more. Distinctive, well-made goods and gifts that tell your story and inspire you to live memorably. They live by the moto: Design amazing products. Treat you like family. Support our communities. Take care of planet Earth. Live INSPIRED.
Congratulations Well Told!
Our latest feature is for our client Sleep & Glow on BuzzFeed!
Sleep & Glow helps you take your skincare routine seriously with its anti-aging pillow.
Check out Sleep & Glow for the pillow that protects your face against sleep wrinkles, marks and morning puffiness.
Congratulations Sleep & Glow!
The ChicExecs Team
Our latest feature is for our clients Pure Daily Care on The Zoe Report!
Pure Daily Care’s NanoSteamer was featured as an amazing, expensive-looking gift on Amazon that’s guaranteed to impress anyone on your list.
Check out Pure Daily Care for the facial steamer with nano-ionic steam that opens pores and hydrates skin. It also includes a five-piece stainless steel blackhead and pimple extractor tool set.
Congratulations Pure Daily Care!
The ChicExecs Team
Our latest feature is for our client Viski on Taste of Home!
The Admiral Faux Leather Black Wine Tote by Viski made the list of “28 Gifts for Men That Will Make You Look Like a Hero.” There are better things you can gift than a boring tie.
Check out Viski for the wine tote that offers a crisp, masculine take on the typical wine tote and an easy-to-use magnetic closure.
The ChicExecs Team