How to Give a Behind-the-Scenes Peek at Your Company Without Spilling the Secret Sauce

ChicExecs Co-Founder/Co-President Kailynn Bowling shares her best practices for behind-the-scenes content and why it matters.

She explains that behind-the-scenes content is valuable to brands because it humanizes your company.

“Instead of pretending to be a high-and-mighty, perfect brand, you embrace your innate humanity to connect with customers in a way that’s real but still professional.”

Read the full Inc. article here.

ChicExecs Secures Viski on Popular Mechanics

Our latest feature is for our client Viski on Popular Mechanics!

Viski’s Admiral Wood-Handled Strainer was featured in “The Best Bar Tools for Mixing Epic Cocktails at Home” for its elegant design made of stainless steel with a removable spring, making clean-up super simple.

Check out Viski for the strainer sized to fit mixing glasses of any capacity.

Congratulations Viski!

The ChicExecs Team

ChicExecs Secures Pure Daily Care on Women’s Health Magazine Online

Our latest feature is for our client Pure Daily Care on Women’s Health Magazine Online!

Pure Daily Care’s Ultimate Aromatherapy Diffuser & Essential Oil Set made the list of “The 45 Best Friends Gifts To Get Your Ultimate Gal Pal.”

Check out the aromatherapy diffuser from Pure Daily Care that’s sure to transform your bestie’s home into a spa and turn your own home into an oasis from the stress, anxiety and occasional bad smells of the outside world.

Congratulations Pure Daily Care!

The ChicExecs Team

The Importance and Benefits of Influencer Marketing

The Benefits of Influencer Marketing

Whether you’re looking to implement a new social media strategy or produce a content-driven campaign, influencer marketing is a hot trend brands are embracing to grow their businesses. Marketing statistics show that not only do 49 percent of consumers depend on influencer recommendations, but 40 percent had purchased something after seeing it on Twitter, YouTube or Instagram. Let’s go over some of the basic concepts of influencer marketing and how they can benefit your business.

What are Influencers?

Sought-after celebrity endorsements are becoming a marketing tool of the past. People want someone they can relate to and an influencer inspires more authenticity. They bring with them a specific group of followers based around a niche, which makes them ideal for brand storytelling. When an influencer shows off a brand in their post, it sends a message of trust. Because there’s already a bond established between a follower and an influencer, or a blogger, they’re more inclined to see your brand or product as credible. 

Bonuses to using influencer marketing:

  • Boost more traffic to visit your website
  • Increase sales
  • Build brand accountability to a new audience

What is storytelling?

Referring to brand storytelling, think of it as the narrative of your brand. You’re doing more than supplying facts. You’re trying to set the tone and capture emotion. The message is more than “buy my product.” You’re telling the audience why your brand matters and exists.

Find Influencers Who Fit Your Product

The key to successful storytelling is finding an influencer who best represents your brand. Followers need to make the connection between your product and the influencer. You want them to visualize how your brand simplifies their needs and makes their life better.

Benefits of Using Influencers

With influencer marketing, you’re reaching your target audience immediately. You’re also getting great brand exposure reaching a large audience with one post. Depending upon the influencer you choose, some have 10,000 followers while others have over 100,000. 

Another advantage is the user-generated content available. Influencers tend to publish stunning lifestyle photos to their Instagram feeds to keep their followers engaged. You now have access to these same photos to repost to your marketing social media accounts.

In addition to bringing you photos, tagging your brand on social media and inspiring their followers to be your potential customers, you’re getting a thorough, positive review of your product instead of taking a gamble on a random testimonial to be posted to your own social media feed or website.

Visit this topic on our YouTube Channel to learn more!

Contact us to see how we can increase your brand awareness and ultimately drive sales with influencer marketing.

 

ChicExecs Secures Multiple Clients on Your Tango

We’re happy to announce our latest feature highlights multiple clients on Your Tango!

Art 4 All, Pixel Eyewear, Coalatree, CleverMade, Sharkbanz and Lamo Footwear were all featured in, “30 Best Father-In-Law Gift Ideas for Every Type of Dad.”

Is your company looking to get more media coverage? Get in touch with us and learn more about our PR services.

Congratulations to our amazing clients on such a great placement!

The ChicExecs Team

ChicExecs Secures Patch in O Magazine

Our latest feature is for our client Patch in O Magazine!

Patch bandages were featured as one of three brands that help you heal better from cuts and scrapes.

Check out Patch for the biodegradable bamboo fabric bandages with antimicrobial coconut oil or soothing aloe, plus a panda print for kids.

Congratulations Patch!

The ChicExecs Team

ChicExecs Secures Pure Daily Care on Bustle

Our latest feature is for our client Pure Daily Care on Bustle!

Pure Daily Care’s Ultimate Aromatherapy Diffuser & Essential Oil Set made the list of relaxing, crowd-pleasing inventions found on Amazon. 

Check out this multi-use aromatherapy diffuser from Pure Daily Care for puffing delicious essential oil scents into the air. It also changes colors for a soothing chromatic effect.

Congratulations Pure Daily Care!

The ChicExecs Team

ChicExecs Secures Boost Oxygen on Best Company

Our latest feature is for our client Boost Oxygen on Best Company!

The oxygen can made the list of 65 gifts under $50 in “The Ultimate Fall 2019 Health and Fitness Gift Guide.”

Check out Boost Oxygen for the short one-second inhalations of scented/flavored oxygen to give you the extra boost that you need when working out or spending time out in nature.

Congratulations Boost Oxygen!

The ChicExecs Team

How to Create Lasting Business Relationships

ChicExecs VP of Public Relations and Digital Media Kristen Wessel shares how to create better relationships with vendors, customers, competitors and more — no matter where they are in the world.

She explains that no matter how great your product or team is, the success of your business revolves around good relationships.

“Although we’re buttoned up and professional at work, we still want to connect with other people. That’s why business relationships are everything.”

Read her full Forbes article here.