Prepping for a trade show is more than just booth set up. While some businesses have the secret recipe for networking at trade shows – it’s no secret. It’s simple: trade show success is measured by how much effort you put into it.
But what specific strategies will boost your business? Check out our top nine tips for making the most of your trade show experience:
Prep with a Press Release
Send a press release to media prior to the show, inviting them to your booth for a new product reveal.
Boost with a Buyer Release
Send out a buyer release to existing and new buyers, inviting them as VIP to set a meeting with you to review your product launch at your booth, before it’s released. Get them excited about your brand new business!
Tease with Treats
Offer special treats for VIP guests, such as cupcakes and drinks if they schedule a meet and greet time with you. Everyone loves freebies, and this will help you network and get face to face with the right people!
Send Special Gifts
Send unique invites through the mail, like ice cream or cookies, prior to the show. This will attract buyers to your booth!
Meet & Greet
Schedule influencers to be at your booth at a specific time, while inviting buyers and media outlets to come at the same time for the perfect meet and greet sesh!
Use Social Media
Plan live social media streaming at your booth! Whether that’s an Instagram story, live Tweeting, or a customized Snapchat story, it’s essential for media and buyers to see the behind the scenes action during the trade show.
Keep Features Front and Center
Prepare press features that you can hang in your booth for credibility and recognition. Show your company off, you work hard – tell the world all the great features you get from that hustle!
Don’t Let Anyone Miss Out
Can a buyer not attend this year? Don’t forget to alert them about pre-show specials that they can take advantage of! No one should miss out on the ability to network.
It’s All in the Details
Make sure you have a compelling catalog, look book, and line sheet for your buyers to peruse.
Gear up for that next trade show with tips that will help you and your team thrive!