13 Top Solutions for a Marketing Campaign that Didn’t Go Quite How You’d Hoped

ChicExecs Senior Director of PR & Operations Kristen Wessel shares her helpful tip so companies can identify what went wrong when a marketing campaign fails and how to remedy the situation.

“When a marketing plan doesn’t go as planned, the best thing to do is start over. Take inventory of what happened and formulate a new cohesive plan with a different angle and approach.”

Read the full Forbes article here.