Lydia Vargo, Senior Director of Strategic Accounts at ChicExecs, chats about why CEO thought leadership is critical for your PR plan on PR Couture!
“When we talk about thought leadership, we usually think of it as a tactic for corporate businesses. But with the landscape of PR and social media changing, fashion, beauty and other lifestyle companies can use this same framework to secure new ways of gaining the attention of key audiences.
Take a look at how you can use these tactics to share expertise and build brand buzz!
The ChicExecs Team