A ChicExecs Weekend in NYC

 

Lately, we really can’t help but be stuck in an #EmpireStateofMind. How could we shake off the fast-paced, inspiring hustle-and-bustle we lived in the past weekend when we took ChicExecs straight to the streets of NYC?

It’s true! We traded palm trees for skyscrapers and met with the HQ office of Saks Fifth Avenue, the HQ office of American Eagle and put a Big Apple spin on the content creation for our Social Media clients.

What we loved most about New York was the immense feeling of inspiration that consumed us when exploring the city. The taxi-rides, the speed-walking, the elevator rides to the top floors and the views. We especially loved the views from the gorgeous conference room over at Saks Fifth Avenue HQ where we sat with their beauty department to represent some of our amazing clients. One of our retail strategy experts, Karla Dollberg, loved meeting with the Saks team for the insight she took and in building an even stronger connection with them.

“Having a strong relationship with buyers is key to a successful partnership and I’m lucky to have the connection with the Saks Fifth Avenue beauty team that I do. Sitting down with them gave me so much more insight into packaging, branding and more that I can deliver to my clients to grow their brand.” – Karla Dollberg, Retail Strategy Account Executive at ChicExecs PR and Branding Firm on her meeting with Saks Fifth Avenue

There are many renowned brands that are headquartered in New York and it’s no secret that New York is a major fashion capital of the world. After stopping for a quick latte, we waved down a taxi and headed to the American Eagle HQ office. Retail Strategy expert, Brianna Fulce met with the home, gifting and lifestyle buyers of American Eagle where she got an inside scoop on upcoming concepts and focuses.

“What was really cool about meeting with the American Eagle team was the open dialogue format. We were bouncing ideas back and forth with each other on upcoming concepts and what kind of brands and products they’re looking to have in-store now and in the future.”- Brianna Fulce,¬†Retail Strategy Account Executive at ChicExecs PR and Branding Firm on her meeting in NYC

As we left the giant urban office with the gold eagles for handles, we ditched the taxi for some exploring on foot to really take in the big-city culture. Billboards of Beyonce, murals at every corner and more matcha spots than we could have ever imagined! We loved all the beauty to be found at every corner. Our fellow ChicExecs Social Media Account Executive, Victoria, took some of her clients with her to NYC, so she could get some shots around town.

“New York is an iconic U.S. city that is home to fashion, media, entertainment and business! I think it’s important to have social media content in NYC whenever you get the chance to, whether you’re a brand or influencer.”-Victoria Gonzales, Social Media Account Executive at ChicExecs PR and Branding Firm on having a social presence in NYC

 

Victoria recommends this essential tip in getting good social media shots: Try and keep product on you at all times when possible! You never know when you might see the perfect backdrop and lighting while you’re out and about that will make for an amazing shot. #FeedGoals don’t always come easy!

Here’s just a few shots she captured –

Oh, New York. How we miss you already! Overall, the ChicExecs team had a fabulous and successful time being New Yorkers for the weekend and we’re already counting the days until our next trip!

If you loved getting a feel for what our New York trip was like, give us a follow on Instagram: @chicexecs
and follow along on what we’re up to!

Until next time!

The ChicExecs Team

 

 

 

 

 

 

 

 

 

 

ChicExecs Discusses Retail Strategy and Brand Loyalty on CEOWORLD Magazine

retail strategy

 

Kailynn Bowling, Co-Founder of ChicExecs, discussed how retailers can use customer loyalty to outdo their competition on CEOWORLD Magazine.

Learn how to create unique experiences that will not only bring in repeat customers but create raving fans that promote your brand by reading the full article here.

Are you ready to take your retail strategy to the next level? Get in touch with us and learn more about our retail strategy offering.