A former Emmy-Award Winning News Anchor, Kristen brings a fresh and dynamic energy to ChicExecs. Most recently a News Anchor at San Diego 6, XETV, Kristen has Anchored at WSPA in Greenville, South Carolina, KCWY in Casper, Wyoming and KZSW in Temecula, California. Kristen prides herself on being able to tell great stories and build lasting relationships with the media. With almost 10 years of news industry experience, Kristen’s insider knowledge gives her clients an advantage to understanding how the media works. As a result, Kristen has secured meaningful media placements for clients and goes above and beyond to help promote and maintain their brands. Kristen has a B.A. from Southern Methodist University. In her free time, she enjoys spending time with her family and playing tennis.
Having a strong background in journalism, marketing and public relations, Leah takes great pride in her unique ability to cultivate lasting relationships with both clients and the media. Leah is committed to working with clients to help them reach their public relations goals and create strategic pathways for success. Leah’s background gives clients the advantage of a multi-faceted approach to PR and understanding of everyday business challenges. Having graduated with a B.A. in Communication from DePaul University in Chicago, IL, Leah has over 12 years experience working with major media and an extensive writing background. In her spare time she enjoys spending time with her family, chasing her son and daughter around with the camera, reading and entertaining.
Chelsea Gladden works closely with clients to strategically secure both national and local media. Her passion and desire to help clients’ products and services succeed is instrumental in her track record of landing press on national television, top tier print publications, magazines, radio and more. Working closely with producers and editors, Chelsea has secured numerous features that lead to record breaking sales for clients. Chelsea previously worked for Sony Pictures, working closely with their daytime television PR department as well as the PR team for The Young and the Restless. In addition, she has been hired by agencies to work on strategic campaigns for both major brands as well as start ups. Chelsea has also appeared on camera multiple times promoting products and has an insider’s view on what works when pitching clients. In her spare time, Chelsea drinks lots of coffee while watching the segments her clients are featured on.
Throughout her 11 year career as a public relations professional, Sarah Brodersen has worked with a diverse set of clientele and projects including VH1’s Celebrity Rehab, The NAACP Image Awards, NBA’s “All Star Weekend,” Main Event Red Carpet Lounges for The Emmys and The Oscars, Tweet House for The Sundance Film Festival and The SXSW Film Festival, Del Frisco’s Grille launch, “Hot in Hollywood,” The Veuve Clicquot Polo Classic, The Los Angeles Film Festival, Showtime’s EAT SEE HEAR, Adam Carolla, and Dr. Drew Pinsky. Sarah has developed and executed successful media and public awareness campaigns for a diverse collection of consumer brands including Neuro Drinks, and fashion brands including Morgane Le Fay and Sprouts Kids Clothing to name a few, as well as scores of personalities, authors, experts, restaurants and hotels. Sarah has also aided in the production of charity events for clients including The Will Rogers Foundation, Miller Children’s Hospital Long Beach, Children Mending Hearts, Hot in Hollywood, and The African First Ladies Foundation. She consistently has secured top-tier media placements, such as The Today Show, Early Show, Good Morning America, Fox News, CNN, The Los Angeles Times, The Chicago Tribune, The Hollywood Reporter, Variety, The New York Post, USA Today, US Magazine, People Magazine, Martha Stewart, Teen Vogue, In Style, ABC Radio, OK! Magazine, Life and Style Weekly and The View. Sarah is a graduate of the University of California, Santa Barbara.
Alex has worked in a variety of arenas of Marketing & Media, but she became passionate about PR through launching her site, Breezy Mama, of which she is co-founder. Breezy Mama has taught her numerous things, but most importantly, it’s taught her what works in a PR pitch and what makes you want to delete it. Mom of two, she’s been featured on NBC San Diego News and OC Radio’s Momz Rock the House Show as well as in Pregnancy Magazine, Woman’s World and the SC Times. Alex’s pre-mom career was in magazine publishing, first at Surfing, and then later, at Surfing Girl, which she helped launch. Although her official title at Surfing Girl was Marketing Coordinator, Alex wrote the beauty and product columns, as well as some of the feature stories. She went on to become the Associate Publisher for SG: Surf, Snow, Skate Girl—an action sports magazine for young women—which is where she stayed until having her first child.
A three time Emmy nominated producer, Jennifer is excited to bring more than 16 years of valuable news industry knowledge and experience to ChicExecs. Most recently the Executive Producer for San Diego 6 News, Jennifer juggled breaking news, coordinated live shots and strategized with the news team to deliver shows that were both informative and entertaining. Working closely with guests developed her skills to deliver their segments in the most visual and interesting way possible. After years of sifting through “pitches” sent in by PR professionals, she knows what it takes for a press release to be effective and continues to maintain key media relationships that can be essential in coverage. In her spare time, Jennifer likes hitting the gym, keeping up with fashion and growing her list of home improvement ideas. She’s also a mother of two young beautiful children, so she knows the importance of multitasking while having fun!
Jennifer has been successful in securing coverage in top media like the Today Show, Good Morning America, People, Real Simple, InStyle, MSNBC, Cosmopolitan Magazine, Pregnancy and Newborn, Giggle Guide, Pop Sugar, Buzzfeed, The Talk, Entertainment Tonight, Extra TV, Readers Digest, Huffington Post, Hallmark’s Home and Family Show and many more… as well as local news, newspapers, radio and blogs.
Sammi is a graduate from San Diego State University’s School of Communication. Sammi began at ChicExecs as an intern and soon made her way to an Account Coordinator position. Since then, she has grown into the role of Account Executive, and has a passion for helping her clients target their products to a variety of demographics. Sammi believes in the power of her color-coordinated post-its, and greets every work day with a hot cup of coffee and a smile. In her free time Sammi is a soccer coach for young teenagers, and loves being a positive role model for the next generation of boss ladies.
Kristi Torrington is an upbeat and positive person with a passion for media. With a heart for serving, she loves using her talents to better the world and her community. She has a wide range of experience from television, sales, promotions, social media and more which gives her the ability to fully understand all sides of the media industry. Kristi has worked with a variety of companies from mom and pop shops to large businesses like Disney. She always tries to think outside the box and she puts her whole heart in each project she works on. Kristi graduated from Biola University and is a proud Marine wife and dog mom.
Kristen has roughly a decade of well-rounded experience in the Public Relations, Sales and Marketing fields. A graduate from Biola University in Southern California with a degree in Journalism and Public Relations, Kristen received The Most Outstanding Contribution Award as Chapter President of the Public Relations Student Society of America. Her official PR career began at the global power firm, Hill and Knowlton as the Public Relations Assistant to the Orange County office. She has since worked with Fortune 500 corporate clients, major non profit organizations, A-list celebrities, high profile physicians, nationally acclaimed universities and small business entrepreneurs. Kristen has a knack for securing local, national, and international coverage for clients from any industry. Besides her love for media relations, Kristen enjoys event production, and has managed numerous private red carpet events working directly with the likes of Prince, Harrison Ford, Diane Keaton, Shaun Robinson, In Style Magazine, the Hallmark Channel, Rolls Royce, and many more (just to name a few). Kristen enjoys taking sincere, personal interest in her clients and prides herself on going above and beyond to deliver the best results possible.
Courtney Bustillos is a former award-winning journalist and was born and raised in San Diego. She attended San Diego State University, where she was a cheerleader and graduated with a degree in Broadcast Journalism. Prior to joining ChicExecs, Courtney hosted Cox San Diego Connection, a 30-minute show on Channel 4 San Diego. She also worked as an Anchor/Reporter/Producer at San Diego 6 for five years. Prior to San Diego 6, she worked as an Anchor and Sports Reporter at the CBS affiliate in Palm Springs. Courtney met her husband Kevan while attending SDSU. The couple lives in Carlsbad with their two young daughters, Ella and Charlotte. Courtney and her family enjoy the outdoors as much as possible and spend a lot of time at Dog Beach with their black lab, Bodhi. Courtney is also very passionate about all things fitness related. She loves to run and is also a barre instructor at the Dailey Method barre studio in Carlsbad.
Jessica brings over 15 years of in-house and agency marketing experience to Chic Execs . She has a passion for PR and helping businesses grow. Her results oriented approach and top-notch communications skills have allowed her to establish trust and confidence with both internal teams and clients throughout her career. Jessica has a B.A. in Communications from the University of Washington. When she is not busy getting media exposure for her clients, you will find her on the sidelines of her son’s football and lacrosse games or watching her daughter play beach volleyball.
Mackenzie is a recent graduate from California State University San Marcos with a Bachelors degree in Psychology and a focus in Business. During her time at CSUSM, she was an active member of Alpha Chi Omega. Mackenzie started at ChicExecs as an intern and has since moved up to Account Coordinator. She is your typical Southern California girl who loves to spend her free time in the sunshine, whether it be at the beach, on a hike, or on a walk with her dog. Mackenzie just traveled through Europe, visiting 9 countries and found her passion to see the world. Mackenzie believes that hard work pays off and is driven for success.
Izzy is a graduate from Oakland University located in southeast Michigan. She graduated with a Bachelors of Science in Marketing in 2016. While at Oakland, she was also apart of the Cheerleading Team for basketball. When not cheering on her teams, she attended many fundraisers and promoted her school and team throughout the community. She knew at a young age California would be the place she will call home, so after college she packed her bags and drove across the country! Izzy started at ChicExecs as an intern and moved up to Account Coordinator. She loves using her communication skills she acquired in college to build lasting relationships outlets to help secure features! On her free time she loves spending time with friends on the beach or getting lost in the aisles of Target!
Casey is a recent graduate from California State University San Marcos with a Bachelor’s degree in Communication. During her time at CSUSM, Casey was an active member of Alpha Chi Omega where she held the position of VP Philanthropy for the fight against domestic violence. Casey started out at ChicExecs as an intern and has previously moved her way up to Account Coordinator. Casey enjoys the fast pace lifestyle of Public Relations and her motto is to live life smiling!
Jacqueline is a recent graduate from California State University San Marcos. She acquired her Bachelors Degree in Social Sciences with an emphasis in Sociology and Communication. She started as an intern in the PR department before moving to her position as an account coordinator. Jacqueline is a highly motivated and positive individual. In her free time, she enjoys playing volleyball or taking her German Shepherd, Maya, to the beach.
Erica Arvanitis is a writer with experience in professional blogging and social content since 2014. A graduate from San Francisco State University with a Bachelor’s in Creative Writing, Erica has gained experience in content writing with positions ranging from Blog Coordinator at a startup pet company, creating and producing social content as the Social Content Manager at a law firm, and writing social copy on a daily basis as the Social Media Coordinator for Renovate America. While she has grown in her skills in Social Media content, Erica is excited to return to her first love of writing as a Copywriter at ChicExecs. When she isn’t writing, Erica lives in San Diego, California and keeps up with her own personal literary review blog while hanging with her 10 year old Chow mix, Gussie, who she forces to wear themed sweaters on a constant basis.
Whether it was selling homemade friendship bracelets or bait to local fisherman on the dock of the bay, Nichole has always had the entrepreneur spirit! In 2007 she founded PurseHook, LLC and eventually FUMI, Inc with her family. They built a successful women’s accessory company through years of hard work and determination. As a founding partner and Vice President, Nichole was key in all product development including product design and patent work, financial matters, and marketing. Nichole did live on-air sales several times for QVC and she was integral for all worldwide sales that included fortune 500 stores such as Target, Dillard’s, Bed Bath and Beyond, and many more. Nichole makes her happy home in San Diego, CA with her husband, two daughters, and their adorable French Bulldog, Goose.
Brianna joined the Chic family in 2012 starting in Channel Management for the company’s product line ChicBuds under Fashion Audio LLC. Her enthusiasm to learn and grow from her great ChicExecs mentors and LOVE for fashion has helped prepare her to embark on her position as Channel Management Senior Account Executive for ChicExecs! She works with enthusiasm and a contagious positive spirit! One of Brianna’s favorite parts of her job is seeking out new innovative designers and presenting their collections to the major retail buyers! Most recently, Brianna has helped get product lines in major retailers such as; Anthropologie, Von Maur, Buckle, Boscov’s, Saks Fifth Avenue, Pac Sun, Fred Segal, Sports Authority, World Market, Neebo, Sears and more. Brianna has background experience in Retail, Merchandising, Event Planning (i.e. organizing and conducting quarterly Fashion Shows) and Office Management, as well as her own fashion line inspired by her love for all things vintage, classic and pin up! Some of her style icons include; Marilyn Monroe, Priscilla Presley, Audrey Hepburn and Bettie Page! Brianna lives by the quote “Give the girl the right pair of shoes, and she can conquer the world!” In her free time, you can find Brianna sketching, designing and sewing! Brianna is so thankful to her mentors Nikki and Kailynn for helping mold her as she continues her journey in the business world!
Gwen Burnett has been a Sales Executive for more than 18 years. During which time, she amassed millions in sales for US and International fashion brands. While aligning herself with high profile women’s and children’s apparel companies she implemented road maps to successfully procure new business with National retailers such as Nordstrom, Bloomingdales, Neiman Marcus, Lord and Taylor, Anthroplogie, Dillard’s, TJ Maxx, Saks Fifth Ave, to name a few.
Prior to her Sales exec management roles, she owned, designed, and produced children’s private label graphic inspired t-shirts. Overseeing the creative process and directing 12 sales/marketing teams led to successful ventures with many Chain and dept. stores. Eager to share her profits she created a platform and founded a non-profit foundation in 2001 to provide clothing for underprivileged Guatemalan children.
One of her greatest strengths is procuring new opportunities and launching brands, thriving on challenges, particularly those that expand beyond the companies reach. For fun, she enjoys traveling the globe for cultural diversity and fashion inspiration. To date, she has traveled to over 100 countries.
Maria is a recent graduate from California State University San Marcos with a Communication degree and a double minor in Spanish and Ethnic Studies. While attending CSUSM, she was a member of Lambda Pi Eta Honor Society as well as the copy editor for the school’s newspaper. Maria joined ChicExecs as a Channel Management intern, a position in which she discovered the exciting world of retail placement. She has since been brought onto the team as a Channel Management Account Coordinator, helping with both product and showroom placement. Determined, driven, and with a great focus for detail, Maria has found a happy home within the Channel Management team, helping all clients succeed in their ventures. In her spare time, she enjoys reading a good book, playing with her dogs, and enjoying the Southern California sunshine.
Erin Margerum has been working in Sales for “consumer packaged goods” for over 15 years. She has had global sales experience working with most major retailers in Canada, US, and all over Europe. Retailers include ASDA, Walmart, Target, CVS, Rite Aid, Kroger, HEB, LoBlaws/Shoppers Drug, Sainsbury and Boots. Erin’s main focus has been in health and beauty care, personal care and pet. Throughout her career, she has had the opportunity to work on product development, package design and marketing plans to help her client’s grow their brand. One of Erin’s best skills is creating and maintaining relationships with retailer buyers! Erin has a strong passion for athletics and is an avid volleyball player. Her passion is shared with her family; her son has played competitive baseball and will hopefully be playing football in college very soon!
Ashly’s lifelong passion for fashion and beauty has allowed her to develop a keen eye for the next trend. A lover of the arts, she graduated with a degree in English from California State University, Chico. Ashly was eager to utilize her skills in an international environment and took the opportunity to teach English in Seoul, South Korea. She is inspired by different cultures and strives to be a well-rounded, open-minded individual. Ashly was immediately drawn to ChicExecs’ “Think Outside the Suit” female empowered brand. After working several years as an Account Executive in the hair care industry, Ashly was enthusiastic about joining ChicExecs; specifically the Channel Management team where assisting innovators and entrepreneurs find success in the marketplace is the ultimate objective. Ashly is your typical San Diego native who enjoys practicing yoga, living an active lifestyle and staying current on healthy food trends.
Karla is from Laguna Beach, CA and came to San Diego County to get her Business Marketing degree from California State University San Marcos. While attending CSUSM, she joined her sorority, Alpha Omicron Pi, to find a home away from home. Karla soon began her search for another home away from home and found ChicExecs. She started her journey at ChicExecs as a Channel Management intern where she found the backstage of the retail world very exciting! She was shortly brought onto the team as a Channel Management Account Coordinator, helping with product placement and creating graphic designs for buyer releases. She’s constantly thinking of creative ways to achieve the teams goals.
Being a team player, meeting deadlines, and going the extra mile, has all contributed to her success in school and work. She is so happy she has found her niche in ChicExecs and is excited to continue to learn and grow with ChicExecs! During Karla’s free time, she loves going to the beach, hanging out with her friends and family. Karla is excited to finish up her senior year and graduate in 2018
Sarah is an upbeat east coast native that loves the California sun. Sarah will be graduating with a Bachelor of Arts in Fashion Marketing and Management in December of 2017. She started at ChicExecs as an Intern and worked her way up to become a Retail Strategy Account Coordinator. Sarah has a long background of retail and marketing, which includes visual merchandising, styling and working with top designers during Market Week in New York City. Upon moving to California, she even worked for the famous modeling agency, Wilhelmina, in their marketing department. Sarah recently celebrated her one-year wedding anniversary to Marine Sgt. Joshua Boozer, her childhood sweetheart and first love. She loves the travel of being a military wife. Sarah also is a connoisseur of good food, beautiful beaches, and all things fashion. In her spare time, she loves going to the beach, hanging out with friends, and checking out the new restaurant in town.
Following four years of study in Science and Psychology, Lydia was as surprised as anyone when she landed a great job in the finance industry after graduation. A very successful six-year career in Marketing & Sales with a leading Mutual Fund company taught her how to make her way in a fast paced, competitive and often harsh environment. With a passion for understanding people and how to build on one’s natural strengths and struggles, Lydia spent much of her time doing business presentations for her clients on how to get the most from their team, prospects and self. Lydia came to ChicExecs after moving to California in early 2012. She was drawn to the company’s clear focus on ethics, respect and the belief that every idea has merit and with the right team behind it…the recipe for success. She loves traveling, scuba diving, great food and making sure that laughter is front and foremost in her life.
Karolina graduated from SDSU with a degree in Business Management. She has an extensive sales background from retail to PR. She loves connecting with people and forms relationships quickly.
She worked in corporate banking for over a decade, where she worked on many different projects. She was a Portfolio Monitoring Analyst on the Research Development team and quality controlled the work of other analysts. Karolina has been part of the ChicBlvd family for over 7 years now. She started helping Nikki and Kailynn at trade shows for their product line ChicBuds. She worked in PR as a Senior Brand Development Executive for 4 years and most recently after returning from maternity leave she is the Project Manager for Hustle Humble. Most recently, Karolina has also taken on the role of Marketing Manager for ChicExecs.
Her passions include helping others and giving back. Karolina loves inspiring others find the joy and positive things in life. She has 3 children and spends her free time with her family. She enjoys running, yoga and going to the beach.
As a former department manager and buyer for Nordstrom and a lead at Disneyland, Lisa Blake brings extensive knowledge and success in branding. She has a passion to help ChicExecs clients shine by spotlighting unique qualities that’ll stand out through all national and international media outlets. She played a critical role in the success of the most visited theme park in the world. Also, while working for the top fashion retailer, Lisa was able to hand select the products and fashion items that properly represented the Nordstrom name. She also ran and co-owned a very successful medical practice. From owning her own business to representing large corporations, Lisa brings skills any company would need to see their products and/or services become a common household name. She is also on the board of #HashtagLunchBagSanDiego – dedicated to empowering, inspiring and giving. Lisa puts together bagged lunches with messages of love, for people in need. When she’s not working and volunteering, she enjoys hiking, going to the beach and playing sports with her three kiddos.
Jessica grew up in San Diego, & attended San Diego State University where she studied Psychology. After college, Jessica discovered her passion for sales while working at Nordstrom La Jolla. At Nordstrom, Jessica received the Customer Service All-Star Award, and was recognized for outstanding selling performance when she received the Pacesetter award. While working at Nordstrom, Jessica was also a sales representative for Monster Energy and Image Concepts Uniforms. Jessica loves building lasting relationships with her clients, & strives to make dreams a reality for inventors & innovative brands!
Dual enrolling at University of South Florida and graduating with degrees in Mass Communications, Public Relations &amp; Business Administration, Marketing, Jami knows it takes hard work and determination to make a company name into a household name. Whether your brand is young or well established, she recognizes the unique needs and implements a strategy for each individual situation. Jami started with ChicExecs not long after moving to California and worked with the PR team. After proving herself, she moved over to the marketing team and now helps many clients figure out what best fits their objectives and direction. Jami has been out here in beautiful SoCal since Oct ’14 and loves every second of it! Florida is missed but nothing can touch the mountains and the endless opportunities for her, her husband, or her two pups to enjoy the beautiful outdoors! Not many can say they’ve snowboarded &amp; surfed in the same day?!
Kimi Evans is a meteorologist and entrepreneur. After graduating from USC, she spent a decade as a Weather/Traffic Anchor and reporter in Hawaii, San Diego, and Los Angeles. Kimi is still the primary fill-in for NBC Universal in LA and San Diego, for those times when they need a pinch-hitter. Prior to her career in broadcasting, she was a pharmaceutical and biomedical sales specialist, covering LA and Hawaii as her territory.
As the current owner of a Pilates studio, she understands the demands and intricacies of being an entrepreneur. From managing the marketing and handling payroll, to being the studio janitor…she’s familiar with what it takes to run a business. She’s worn every hat and has a great desire to help other entrepreneurs thrive with their businesses.
Her love of media, entrepreneurship, sales, and people, brought her to ChicExecs! Here, she gets to combine all of her areas of expertise to help other entrepreneurs find the best ways to promote their brands.
According to Strengths Finders, her top 5 strengths are…
So when it comes to strategic thinking, developing winning plans, working with influencers, and thinking outside of the box, she’s truly operating from her strengths.
In her spare time, she likes to MC events, hike the local trails, and host events for her friends. She also ‘assembles’ food, while calling it “cooking.”
Kimberly is experienced in branding, marketing, social media management, visual merchandising and has 5 years experience as a graphic designer in the fashion industry. She has worked first hand with buyers, vendors & factories internationally, and has experience taking a project from concept to final design. Her passion behind supporting each brands journey is what makes her tailored commitment to each brand so special. She exudes high energy each day and loves to be surrounded by all the incredible talent here at ChicExecs.
Megan originally came onto the ChicExecs team as an intern and proved herself through her hard work and determination, giving her a permanent spot in the mMrketing department. She studied Business and Marketing in College and has a background in Fashion Merchandising. She’s constantly thinking of creative ways to achieve the teams goals. Megan loves working for a company that helps entrepreneurs fulfill their dreams and bring them success. She’s inspired everyday by all the amazing new and innovative products she comes across.
Diana is a graduate from California State University, San Marcos with a B.S. in Global Business Management and Marketing. She started with ChicExecs in the PR department and has grown into a Brand Development Account Coordinator position. Through spending time working with ChicExecs, Diana has found a love for building positive relationships and utilizing her creative thinking. Her favorite motto is, “good things come to those who hustle,” and lives by this statement everyday. You can find her in the office with a Kombucha in one hand and a large coffee in the other. In her spare time, Diana enjoys seeing new places, painting, and binge-watching food documentaries.
Whether managing brand communications, curating a visually dynamic feed, engaging with community, or creating blog content, Cassiopeia brings expertise in the written word, confidence, and style to the table and seamlessly integrates them all with a smile that permeates the text. After a foray into education, Cassiopeia rediscovered her love for content, publicity, marketing, and project management and hit the ground running working in the children’s, fashion, entertainment, and lifestyle industries. With a passion for brand development, social strategy, and the creation of unique, engaging content (and armed with a degree is in Journalism and graduate work in education), Cassiopeia does still occasionally shut off the devices to spend quality time with her hubby and two boys, to volunteer with a local non-profit, and to scope out the best local coffee shops.
Alisha Starelli is an experienced social media guru with a passion for brand development, content creation and creating and building relationships with a brand’s customers. A true data fanatic and strategy extraordinare, Alisha has a love for uniting the creative and analytical side of social brand expansion. A University of California, Davis graduate with majors in both Communication and Political Science, she is from the mountains of Lake Tahoe and is still waiting for it to snow in sunny San Diego! She loves traveling around the world with her Marine Corps husband and is constantly on the hunt for new, trendy places to eat, explore and experience.
A native San Diegan, Kristin graduated from Point Loma Nazarene University’s Managerial & Organizational Communications program. Her background is in event planning and social media management, sharpening her natural organization skills and attention to detail. When she’s not filling in spreadsheets and growing social media accounts, Kristin spends a lot of time at the barre studio and playing with as many animals as she can. As a former magazine blog editor, she knows the importance of reaching the right media for the best exposure for her clients.
Richelle is a graduate of California State University, San Marcos with a Bachelors degree in Communication. While attending CSUSM, Richelle found her passion for media studies. Richelle started at ChicExecs as a Social Media Intern and successfully worked her way up to Account Coordinator. When she’s not helping her team grow social media accounts, Richelle can typically be found exploring Disneyland or hanging out in a crowd at a concert.