About Chic Execs

Meet the Team

Public Relations

Sr. Director of PR & Operations

A former Emmy-Award Winning News Anchor, Kristen brings a fresh and dynamic energy to ChicExecs. Most recently a News Anchor at San Diego 6, XETV, Kristen has Anchored at WSPA in Greenville, South Carolina, KCWY in Casper, Wyoming and KZSW in Temecula, California. Kristen prides herself on being able to tell great stories and build lasting relationships with the media. With almost 10 years of news industry experience, Kristen’s insider knowledge gives her clients an advantage to understanding how the media works. As a result, Kristen has secured meaningful media placements for clients and goes above and beyond to help promote and maintain their brands. Kristen has a B.A. from Southern Methodist University. In her free time, she enjoys spending time with her family and playing tennis.

Project Manager/Senior Account Executive

Having a strong background in journalism, marketing and public relations, Leah takes great pride in her unique ability to cultivate lasting relationships with both clients and the media. Leah is committed to working with clients to help them reach their public relations goals and create strategic pathways for success. Leah’s background gives clients the advantage of a multi-faceted approach to PR and understanding of everyday business challenges. Having graduated with a B.A. in Communication from DePaul University in Chicago, IL, Leah has over 12 years experience working with major media and an extensive writing background. In her spare time she enjoys spending time with her family, chasing her son and daughter around with the camera, reading and entertaining.

Senior Account Executive

Throughout her 11 year career as a public relations professional, Sarah Brodersen has worked with a diverse set of clientele and projects including VH1’s Celebrity Rehab, The NAACP Image Awards, NBA’s “All Star Weekend,” Main Event Red Carpet Lounges for The Emmys and The Oscars, Tweet House for The Sundance Film Festival and The SXSW Film Festival, Del Frisco’s Grille launch, “Hot in Hollywood,” The Veuve Clicquot Polo Classic, The Los Angeles Film Festival, Showtime’s EAT SEE HEAR, Adam Carolla, and Dr. Drew Pinsky. Sarah has developed and executed successful media and public awareness campaigns for a diverse collection of consumer brands including Neuro Drinks, and fashion brands including Morgane Le Fay and Sprouts Kids Clothing to name a few, as well as scores of personalities, authors, experts, restaurants and hotels. Sarah has also aided in the production of charity events for clients including The Will Rogers Foundation, Miller Children’s Hospital Long Beach, Children Mending Hearts, Hot in Hollywood, and The African First Ladies Foundation. She consistently has secured top-tier media placements, such as The Today Show, Early Show, Good Morning America, Fox News, CNN, The Los Angeles Times, The Chicago Tribune, The Hollywood Reporter, Variety, The New York Post, USA Today, US Magazine, People Magazine, Martha Stewart, Teen Vogue, In Style, ABC Radio, OK! Magazine, Life and Style Weekly and The View. Sarah is a graduate of the University of California, Santa Barbara.

Senior Account Executive

Alex has worked in a variety of arenas of Marketing & Media, but she became passionate about PR through launching her site, Breezy Mama, of which she is co-founder. Breezy Mama has taught her numerous things, but most importantly, it’s taught her what works in a PR pitch and what makes you want to delete it. Mom of two, she’s been featured on NBC San Diego News and OC Radio’s Momz Rock the House Show as well as in Pregnancy Magazine, Woman’s World and the SC Times. Alex’s pre-mom career was in magazine publishing, first at Surfing, and then later, at Surfing Girl, which she helped launch. Although her official title at Surfing Girl was Marketing Coordinator, Alex wrote the beauty and product columns, as well as some of the feature stories. She went on to become the Associate Publisher for SG: Surf, Snow, Skate Girl—an action sports magazine for young women—which is where she stayed until having her first child.

Senior Account Executive, West Coast

A three time Emmy nominated producer, Jennifer is excited to bring more than 16 years of valuable news industry knowledge and experience to ChicExecs. Most recently the Executive Producer for San Diego 6 News, Jennifer juggled breaking news, coordinated live shots and strategized with the news team to deliver shows that were both informative and entertaining. Working closely with guests developed her skills to deliver their segments in the most visual and interesting way possible. After years of sifting through “pitches” sent in by PR professionals, she knows what it takes for a press release to be effective and continues to maintain key media relationships that can be essential in coverage. In her spare time, Jennifer likes hitting the gym, keeping up with fashion and growing her list of home improvement ideas. She’s also a mother of two young beautiful children, so she knows the importance of multitasking while having fun!

Jennifer has been successful in securing coverage in top media like the Today Show, Good Morning America, People, Real Simple, InStyle, MSNBC, Cosmopolitan Magazine, Pregnancy and Newborn, Giggle Guide, Pop Sugar, Buzzfeed, The Talk,  Entertainment Tonight, Extra TV, Readers Digest, Huffington Post, Hallmark’s Home and Family Show and many more… as well as local news, newspapers, radio and blogs.

Account Executive

Courtney Bustillos is a former award-winning journalist and was born and raised in San Diego. She attended San Diego State University, where she was a cheerleader and graduated with a degree in Broadcast Journalism. Prior to joining ChicExecs, Courtney hosted Cox San Diego Connection, a 30-minute show on Channel 4 San Diego. She also worked as an Anchor/Reporter/Producer at San Diego 6 for five years. Prior to San Diego 6, she worked as an Anchor and Sports Reporter at the CBS affiliate in Palm Springs. Courtney met her husband Kevan while attending SDSU. The couple lives in Carlsbad with their two young daughters, Ella and Charlotte. Courtney and her family enjoy the outdoors as much as possible and spend a lot of time at Dog Beach with their black lab, Bodhi. Courtney is also very passionate about all things fitness related. She loves to run and is also a barre instructor at the Dailey Method barre studio in Carlsbad.

Account Executive

Sammi is a graduate from San Diego State University’s School of Communication. Sammi began at ChicExecs as an intern and soon made her way to an Account Coordinator position. Since then, she has grown into the role of Account Executive, and has a passion for helping her clients target their products to a variety of demographics. Sammi believes in the power of her color-coordinated post-its, and greets every work day with a hot cup of coffee and a smile. In her free time Sammi is a soccer coach for young teenagers, and loves being a positive role model for the next generation of boss ladies.

Account Executive
Susana Franco is a former two-time Emmy award-winning journalist.  She brings more than 10 years of media experience to ChicExecs.  She graduated from San Diego State University with a degree in Broadcast Journalism and Spanish.  Susana is happy to say she fulfilled a longtime goal of becoming a TV News Anchor and Reporter.  Most recently, she worked as Anchor/Reporter/Producer for San Diego 6 news for 5 years.  Prior to that, she worked as Anchor/Reporter/Producer for KSWT in Yuma, AZ, and Producer for KUSI in San Diego. Susana prides herself in developing lasting relationships in both the English and Spanish media.  She is excited to pass along the “insider” information on what pitches work for the best coverage.  She believes any goal is possible with hard work and a positive attitude.  She is a proud mother of two young children, Emma and Sebastian.  She looks forward to date nights with her husband, running marathons, hiking, and remodeling projects.
Account Executive

Jessica brings over 15 years of in-house and agency marketing experience to Chic Execs .  She has a passion for PR and helping businesses grow. Her results oriented approach and top-notch communications skills have allowed her to establish trust and confidence with both internal teams and clients throughout her career.  Jessica has a B.A. in Communications from the University of Washington.  When she is not busy getting media exposure for her clients, you will find her on the sidelines of her son’s football and lacrosse games or watching her daughter play beach volleyball.

PR Account Executive

Mackenzie is a recent graduate from California State University San Marcos with a Bachelors degree in Psychology and a focus in Business. During her time at CSUSM, she was an active member of Alpha Chi Omega. Mackenzie started at ChicExecs as an intern and has since moved up to Account Coordinator. She is your typical Southern California girl who loves to spend her free time in the sunshine, whether it be at the beach, on a hike, or on a walk with her dog. Mackenzie just traveled through Europe, visiting 9 countries and found her passion to see the world. Mackenzie believes that hard work pays off and is driven for success.

Account Executive
Account Executive

Amber Masciorini has more than 5 years of experience in Public Relations. She has gained client coverage in notable publications such as Fast Company, Forbes, Entrepreneur, Huffington Post, and more. Amber has been quoted in industry publications with insight on best journalism and PR tactics along with advice on the art of storytelling. It is her true passion to make sure every client of hers has a brand voice that resonates with their audience and to use that momentum to reach new customers. Amber has an extensive background in event planning, content marketing, social media advertising and public relations. Amber has a B.A. in Journalism specializing in Public Relations from California State University, Chico. Outside of work, you can find her practicing yoga or traveling to new destinations with her husband.

Account Coordinator

Tiffany was born and raised in San Diego, CA. She graduated from Northern Arizona University in Winter 2017. She is also an alumni member of the Gamma Phi Beta sorority and was a volunteer for Girls on the Run Organization in Flagstaff, AZ. After receiving her Bachelor’s degree in Strategic Communication with an Emphasis in Public Relations, Tiffany moved back to her hometown and became a Spring 2018 PR intern at ChicExecs. She is now a Junior Account Coordinator for ChicExecs PR. Other than her passion for Public Relations, Tiffany loves to go to go shopping, attend hot yoga class, and snowboard.

Account Executive

Felicia joins Chic Execs with 10 years experience in the news industry. She most recently worked as a reporter for KSWB FOX 5 San Diego where she wore many hats from breaking news to feature reporting.

Prior to news, Felicia spent six years working in Los Angeles as a Casting Associate and Associate Producer for E! Networks’ 2007 Award Shows, Fox’s “So You Think You Can Dance” and “American Idol,” ABC’s “Dancing with the Stars” and MTV’s “Making the Band.”

Since a very young age, Felicia has always had a passion for entertainment and news. Her ambitious and adventurous personality not only led her to work in Hollywood, but also led her to an on air anchor and reporter position at KSWT’s News 13 in Arizona. In 2013, Felicia was a reporter and fill-in anchor for KTVX ABC 4 Utah in Salt Lake City where she frequently co-hosted “Good Things Utah,” a lifestyle show. In 2016, Felicia made her way to San Diego to be with her husband and continue her career.

Felicia Graduated from the University of Utah obtaining a bachelors of science degree in Mass Communication with an emphasis is broadcast journalism. Throughout her career, Felicia has maintained great relationships in the television industry and plans to utilize her resources to help her clients achieve their goals.

Felicia is as proud Navy wife and mom to three dogs! She values family, loves coffee, yoga and living an active lifestyle.

PR Account Coordinator

Izzy is a graduate from Oakland University located in southeast Michigan.  She graduated with a Bachelors of Science in Marketing in 2016.  While at Oakland, she was also apart of the Cheerleading Team for basketball.  When not cheering on her teams, she attended many fundraisers and promoted her school and team throughout the community.  She knew at a young age California would be the place she will call home, so after college she packed her bags and drove across the country!  Izzy started at ChicExecs as an intern and moved up to Account Coordinator.  She loves using her communication skills she acquired in college to build lasting relationships outlets to help secure features! On her free time she loves spending time with friends on the beach or getting lost in the aisles of Target!

PR Account Coordinator

Casey is a recent graduate from California State University San Marcos with a Bachelor’s degree in Communication. During her time at CSUSM, Casey was an active member of Alpha Chi Omega where she held the position of VP Philanthropy for the fight against domestic violence.  Casey started out at ChicExecs as an intern and has previously moved her way up to Account Coordinator. Casey enjoys the fast pace lifestyle of Public Relations and her motto is to live life smiling!

Account Coordinator

Jacqueline is a recent graduate from California State University San Marcos. She acquired her Bachelors Degree in Social Sciences with an emphasis in Sociology and Communication. She started as an intern in the PR department before moving to her position as an account coordinator. Jacqueline is a highly motivated and positive individual. In her free time, she enjoys playing volleyball or taking her German Shepherd, Maya, to the beach.

Account Coordinator

Monica recently graduated from California State University of San Marcos and acquired her Bachelor of Science in Business Administration with an emphasis in Marketing. She started at ChicExecs as an intern before obtaining a Junior Account Coordinator position in PR. Aside from having a strong work ethic, Monica is motivated and driven. During her free time, you can catch her at the beach, hanging out with friends, or packing up her suitcase and en route to her next destination.

Retail Strategy

Director of Channel Management

Whether it was selling homemade friendship bracelets or bait to local fisherman on the dock of the bay, Nichole has always had the entrepreneur spirit! In 2007 she founded PurseHook, LLC and eventually FUMI, Inc with her family. They built a successful women’s accessory company through years of hard work and determination. As a founding partner and Vice President, Nichole was key in all product development including product design and patent work, financial matters, and marketing. Nichole did live on-air sales several times for QVC and she was integral for all worldwide sales that included fortune 500 stores such as Target, Dillard’s, Bed Bath and Beyond, and many more. Nichole makes her happy home in San Diego, CA with her husband, two daughters, and their adorable French Bulldog, Goose.

Senior Account Executive

Brianna joined the Chic family in 2012 starting in Channel Management for the company’s product line ChicBuds under Fashion Audio LLC. Her enthusiasm to learn and grow from her great ChicExecs mentors and LOVE for fashion has helped prepare her to embark on her position as Channel Management Senior Account Executive for ChicExecs! She works with enthusiasm and a contagious positive spirit! One of Brianna’s favorite parts of her job is seeking out new innovative designers and presenting their collections to the major retail buyers! Most recently, Brianna has helped get product lines in major retailers such as; Anthropologie, Von Maur, Buckle, Boscov’s, Saks Fifth Avenue, Pac Sun, Fred Segal, Sports Authority, World Market, Neebo, Sears and more. Brianna has background experience in Retail, Merchandising, Event Planning (i.e. organizing and conducting quarterly Fashion Shows) and Office Management, as well as her own fashion line inspired by her love for all things vintage, classic and pin up! Some of her style icons include; Marilyn Monroe, Priscilla Presley, Audrey Hepburn and Bettie Page! Brianna lives by the quote “Give the girl the right pair of shoes, and she can conquer the world!” In her free time, you can find Brianna sketching, designing and sewing! Brianna is so thankful to her mentors Nikki and Kailynn for helping mold her as she continues her journey in the business world!

 

Account Executive

Gwen Burnett has been a Sales Executive for more than 18 years. During which time, she amassed millions in sales for US and International fashion brands. While aligning herself with high profile women’s and children’s apparel companies she implemented road maps to successfully procure new business with National retailers such as Nordstrom, Bloomingdales, Neiman Marcus, Lord and Taylor, Anthroplogie, Dillard’s, TJ Maxx, Saks Fifth Ave, to name a few.

Prior to her Sales exec management roles, she owned, designed, and produced children’s private label graphic inspired t-shirts. Overseeing the creative process and directing 12 sales/marketing teams led to successful ventures with many Chain and dept. stores. Eager to share her profits she created a platform and founded a non-profit foundation in 2001 to provide clothing for underprivileged Guatemalan children.

One of her greatest strengths is procuring new opportunities and launching brands, thriving on challenges, particularly those that expand beyond the companies reach. For fun, she enjoys traveling the globe for cultural diversity and fashion inspiration. To date, she has traveled to over 100 countries.

Account Executive

Karla is a graduate from California State University San Marcos with a Business Marketing degree. She began her ChicExecs journey as a Retail Strategy intern and, due to her consistent work ethic, was offered a position to an Account Coordinator. Since then, she has been able to place client’s with their wish-list retailers including Costco, Nordstrom, Target, Dillard’s, Macy’s, Von Maur, and more! Karla thrives in her role as an Account Executive.

She has an extensive creative retail marketing background and strongly believes that there is nothing greater than finding opportunities that help brands develop to their full potential. She feels so lucky to have been able to participate in helping entrepreneurial brands get into mass retailers, specialty stores, boutiques, etc.

In her free time Karla loves hanging out with her friends at the beach and spending time with her fur babies.

Account Coordinator

Maria is a recent graduate from California State University San Marcos with a Communication degree and a double minor in Spanish and Ethnic Studies. While attending CSUSM, she was a member of Lambda Pi Eta Honor Society as well as the copy editor for the school’s newspaper. Maria joined ChicExecs as a Channel Management intern, a position in which she discovered the exciting world of retail placement. She has since been brought onto the team as a Channel Management Account Coordinator, helping with both product and showroom placement. Determined, driven, and with a great focus for detail, Maria has found a happy home within the Channel Management team, helping all clients succeed in their ventures. In her spare time, she enjoys reading a good book, playing with her dogs, and enjoying the Southern California sunshine.

Account Coordinator

Sarah is an upbeat east coast native that loves the California sun. Sarah will be graduating with a Bachelor of Arts in Fashion Marketing and Management in December of 2017. She started at ChicExecs as an Intern and worked her way up to become a Retail Strategy Account Coordinator. Sarah has a long background of retail and marketing, which  includes visual merchandising, styling and working with top designers during Market Week in New York City. Upon moving to California, she even worked for the famous modeling agency, Wilhelmina, in their marketing department. Sarah recently celebrated her one-year wedding anniversary to Marine Sgt. Joshua Boozer, her childhood sweetheart and first love. She loves the travel of being a military wife. Sarah also is a connoisseur of good food, beautiful beaches, and all things fashion. In her spare time, she loves going to the beach, hanging out with friends, and checking out the new restaurant in town.

Marketing & Brand Development

Sr. Director of Strategic Accounts

Following four years of study in Science and Psychology, Lydia was as surprised as anyone when she landed a great job in the finance industry after graduation. A very successful six-year career in Marketing & Sales with a leading Mutual Fund company taught her how to make her way in a fast paced, competitive and often harsh environment. With a passion for understanding people and how to build on one’s natural strengths and struggles, Lydia spent much of her time doing business presentations for her clients on how to get the most from their team, prospects and self. Lydia came to ChicExecs after moving to California in early 2012. She was drawn to the company’s clear focus on ethics, respect and the belief that every idea has merit and with the right team behind it…the recipe for success. She loves traveling, scuba diving, great food and making sure that laughter is front and foremost in her life.

Director of Sales and Marketing

Karolina graduated from SDSU with a degree in Business Management. She has an extensive sales background from retail to PR. She loves connecting with people and forms relationships quickly.

She worked in corporate banking for over a decade, where she worked on many different projects. She was a Portfolio Monitoring Analyst on the Research Development team and quality controlled the work of other analysts. Karolina has been part of the ChicBlvd family for over 7 years now. She started helping Nikki and Kailynn at trade shows for their product line ChicBuds. She worked in PR as a Senior Brand Development Executive for 4 years and most recently after returning from maternity leave she is the Project Manager for Hustle Humble. Most recently, Karolina has also taken on the role of Marketing Manager for ChicExecs.

Her passions include helping others and giving back. Karolina loves inspiring others find the joy and positive things in life. She has 3 children and spends her free time with her family. She enjoys running, yoga and going to the beach.

Senior Brand Development Executive

As a former department manager and buyer for Nordstrom and a lead at Disneyland, Lisa Blake brings extensive knowledge and success in branding. She has a passion to help ChicExecs clients shine by spotlighting unique qualities that’ll stand out through all national and international media outlets. She played a critical role in the success of the most visited theme park in the world. Also, while working for the top fashion retailer, Lisa was able to hand select the products and fashion items that properly represented the Nordstrom name. She also ran and co-owned a very successful medical practice. From owning her own business to representing large corporations, Lisa brings skills any company would need to see their products and/or services become a common household name. She is also on the board of #HashtagLunchBagSanDiego – dedicated to empowering, inspiring and giving. Lisa puts together bagged lunches with messages of love, for people in need. When she’s not working and volunteering, she enjoys hiking, going to the beach and playing sports with her three kiddos.

Brand Development Executive

Jessica grew up in San Diego, & attended San Diego State University where she studied Psychology. After college, Jessica discovered her passion for sales while working at Nordstrom La Jolla. At Nordstrom, Jessica received the Customer Service All-Star Award, and was recognized for outstanding selling performance when she received the Pacesetter award. While working at Nordstrom, Jessica was also a sales representative for Monster Energy and Image Concepts Uniforms. Jessica loves building lasting relationships with her clients, & strives to make dreams a reality for inventors & innovative brands! 

Brand Development Executive

Dual enrolling at University of South Florida and graduating with degrees in Mass Communications, Public Relations & Business Administration, Marketing, Jami knows it takes hard work and determination to make a company name into a household name. Whether your brand is young or well established, she recognizes the unique needs and implements a strategy for each individual situation. Jami started with ChicExecs not long after moving to California and worked with the PR team. After proving herself, she moved over to the marketing team and now helps many clients figure out what best fits their objectives and direction. Jami has been out here in beautiful SoCal since Oct ’14 and loves every second of it! Florida is missed but nothing can touch the mountains and the endless opportunities for her, her husband, or her two pups to enjoy the beautiful outdoors! Not many can say they’ve snowboarded & surfed in the same day?!

Brand Development Coordinator

Lacie Ward is well-versed in branding, marketing, social media and design. During her time at California State University San Marcos, she held jobs on campus such as Design & Media Assistant and Social Media Coordinator as well as serving as VP of Public Relations & Marketing for Alpha Chi Omega. Lacie began her time at ChicExecs as a social media intern and worked her way up to an account coordinator position with the brand development team. During her free-time, Lacie enjoys the beach, playing with her fur children, concerts and bubble baths.

Brand Development Coordinator

I am a recent graduate from the University of California, Santa Barbara with a B.A in Communication. I have previous experience in social media/marketing and I am excited to branch out into sales! I am a self-motivated people-person and make it my mission to bring positive energy to all aspects of my life. In my free time I love being outdoors, whether it be hiking skim-boarding or just taking in the beautiful California sunshine.

Account Coordinator

Danika recently graduated from the University of San Diego with a B.B.A. in Marketing. Before stepping into the Account Coordinator role, she was a Social Media Intern and also has four years of the hospitality industry under her belt. In 2016 she studied abroad on a ship with Semester at Sea where she discovered her love for travel and adventure. On the weekends you can find Danika at Petco Park working as a brand ambassador for the San Diego Padres, soaking up the sun at the beach, or perusing the latest trendy restaurant. She loves all things yellow, Pinterest, and coffee, coffee, coffee! 

Account Coordinator

Osirys is a recent graduate from the Fashion Institute of Design and Merchandising where she studied Merchandising and Marketing. She began her journey with ChicExecs as an intern with the Retail Strategy department and now began a new chapter in the Brand Development department. Her powerful perspective on education and career goals aligned with her admiration of the fashion and beauty industry has proven her to be a strong, intellectual, diligent and hardworking individual who is always pushing for growth. Osirys recently celebrated her one year anniversary with her husband, In her free time she enjoys hiking with her Australian Shepherds, practicing yoga, and binge watching episodes of Friends. 

Account Coordinator

Ricagin graduated from San Diego State University with a B.S. in Marketing with a Specialization in Integrated Marketing Communications. She’s experienced writing press releases and gained customer service experience working for British Airways. Ricagin started out at ChicExecs as an intern in the public relations department before moving to brand development as an account coordinator. She has a passion for creativity and organization and constantly strives for growth. Aside from being an assistant wedding coordinator, she enjoys doing anything artsy, playing various instruments, and watching musical theatre in her spare time.

Social Media

Social Media Content Manager

Jamie is the Social Content Manager and head content creator at ChicExecs. She brings both a B.A. in Mass Media from the Walter Cronkite School of Journalism at Arizona State University and a Fashion Blogging background to ChicExecs. She believes firmly that the art of visual storytelling is the key component in creating awareness and loyalty among a brand’s target audience. Jamie has created content for Entrepreneur Magazine, BarkBox, Urban Decay Cosmetics, HULU, Zulily, and more.

Public Relations
Public Relations
Branding Exposure
Retail Strategy
Retail Strategy
Store Placement & Product Sales
Social Media
Social Media
Building Your Social Buzz
Crowd Funding
Video and Photography
Visual Branding Enhancement
Celebrity
Celebrity & Influencers
Relationships With Celebrity Fans
Creative
Creative Services
Leave A Lasting Impression