Did you see the recent Shark Tank episode featuring the company Lynnae’s Gourmet Pickles. While the company didn’t make a deal with the sharks, we admire their passion, innovation and “family recipe” story!
The founders shared their recent marketing efforts including a “national pickle hunt” that was covered locally and nationally, mentioning that the video footage was a huge success. The sharks perked up at that initiative and commented on their creative marketing skills.
Video footage is certainly valuable for companies to help get the word out and further share information about their company and product. Videos can be used in several ways – i.e. posting on your website for visitors to find out more about your product, sending the video out via a press release to give media contacts more insight into your brand, posting on youtube for viral video initiatives (check out our Client’s viral video HERE), playing the video at tradeshows to get buyer attention.
ChicExecs PR, developed by entrepreneurs who launched the successful brand, ChicBuds (www.chicbuds.com), has recently released a Digital PR Video initiative – read more HERE. Would you like us to create a video about your company/product?
To receive a 10% discount on a video, email Lydia@chicblvd.com and mention â€œSHARK TANK 10â€³.
â€œIf I was down to my last dollar,Â Iâ€™d spend it on public relations.â€ â€” Bill Gates