Icing Smiles featured in San Diego Reader

icingsmilesCongratulations to our Client Icing Smiles for their feature in the San Diego Reader.

Icing Smiles is a nonprofit organization that provides custom celebration cakes and other treats to families impacted by the critical illness of a child.

Icing Smiles relies on over 4,000 “sugar angels” across the country to bake and deliver the cakes, of which dozens are requested each week.

Simple things, like a birthday cake, are luxuries to a family battling illness.  Their goal is to create a custom cake for the ill child, or their sibling, that provides a temporary escape from worry and creates a positive memory during a difficult time.

Memories have magical powers.  Long after the cake is gone, the memories linger– memories of the kindness of a stranger, of the art of the design, of the sweet smells of a special treat, of the smiles and laughs, of a normal childhood experience so often stolen from these children. “It is so much more than a cake.”

Find out more about Icing Smiles, including how to get involved, by visiting IcingSmiles.org!