How To Align Your PR Campaign With Your Retail Strategy

Kailynn Bowling, Co-Founder of ChicExecs shares business leaders can align their PR campaigns with retail strategy.

“The thing is, a retail strategy will only get your brand so far. If you want to achieve real success, your retail strategy has to connect with how you sell your brand.”

Take a look at this Forbes feature to learn how aligning your PR campaign with retail strategy can benefit your business.