Category: Outside the Suit

How To Keep Hustling In The Workplace As A Mother

Kristen Wessel, Senior Director of PR & Operations here at ChicExecs PR & Retail Strategy Firm, chats with Forbes to discuss how you can keep hustling in the workplace as a mother.

Here is some advice on how to balance the responsibilities of raising your kids, connecting with your spouse and climbing the corporate ladder:

Keep up the hustle!

A ChicExecs Weekend in NYC


Lately, we really can’t help but be stuck in an #EmpireStateofMind. How could we shake off the fast-paced, inspiring hustle-and-bustle we lived in the past weekend when we took ChicExecs straight to the streets of NYC?

It’s true! We traded palm trees for skyscrapers and met with the HQ office of Saks Fifth Avenue, the HQ office of American Eagle and put a Big Apple spin on the content creation for our Social Media clients.

What we loved most about New York was the immense feeling of inspiration that consumed us when exploring the city. The taxi-rides, the speed-walking, the elevator rides to the top floors and the views. We especially loved the views from the gorgeous conference room over at Saks Fifth Avenue HQ where we sat with their beauty department to represent some of our amazing clients. One of our retail strategy experts, Karla Dollberg, loved meeting with the Saks team for the insight she took and in building an even stronger connection with them.

“Having a strong relationship with buyers is key to a successful partnership and I’m lucky to have the connection with the Saks Fifth Avenue beauty team that I do. Sitting down with them gave me so much more insight into packaging, branding and more that I can deliver to my clients to grow their brand.” – Karla Dollberg, Retail Strategy Account Executive at ChicExecs PR and Branding Firm on her meeting with Saks Fifth Avenue

There are many renowned brands that are headquartered in New York and it’s no secret that New York is a major fashion capital of the world. After stopping for a quick latte, we waved down a taxi and headed to the American Eagle HQ office. Retail Strategy expert, Brianna Fulce met with the home, gifting and lifestyle buyers of American Eagle where she got an inside scoop on upcoming concepts and focuses.

“What was really cool about meeting with the American Eagle team was the open dialogue format. We were bouncing ideas back and forth with each other on upcoming concepts and what kind of brands and products they’re looking to have in-store now and in the future.”- Brianna Fulce, Retail Strategy Account Executive at ChicExecs PR and Branding Firm on her meeting in NYC

As we left the giant urban office with the gold eagles for handles, we ditched the taxi for some exploring on foot to really take in the big-city culture. Billboards of Beyonce, murals at every corner and more matcha spots than we could have ever imagined! We loved all the beauty to be found at every corner. Our fellow ChicExecs Social Media Account Executive, Victoria, took some of her clients with her to NYC, so she could get some shots around town.

“New York is an iconic U.S. city that is home to fashion, media, entertainment and business! I think it’s important to have social media content in NYC whenever you get the chance to, whether you’re a brand or influencer.”-Victoria Gonzales, Social Media Account Executive at ChicExecs PR and Branding Firm on having a social presence in NYC


Victoria recommends this essential tip in getting good social media shots: Try and keep product on you at all times when possible! You never know when you might see the perfect backdrop and lighting while you’re out and about that will make for an amazing shot. #FeedGoals don’t always come easy!

Here’s just a few shots she captured –

Oh, New York. How we miss you already! Overall, the ChicExecs team had a fabulous and successful time being New Yorkers for the weekend and we’re already counting the days until our next trip!

If you loved getting a feel for what our New York trip was like, give us a follow on Instagram: @chicexecs
and follow along on what we’re up to!

Until next time!

The ChicExecs Team











ChicExecs Discusses Retail Strategy and Brand Loyalty on CEOWORLD Magazine

retail strategy


Kailynn Bowling, Co-Founder of ChicExecs, discussed how retailers can use customer loyalty to outdo their competition on CEOWORLD Magazine.

Learn how to create unique experiences that will not only bring in repeat customers but create raving fans that promote your brand by reading the full article here.

Are you ready to take your retail strategy to the next level? Get in touch with us and learn more about our retail strategy offering.

ChicExecs Discusses Building Up Brand Recognition with Real Talk San Marcos

real talk san marcos

Kristen Wessel, Director of PR & Operations, and Lydia Vargo, Sr. Director of Strategic Accounts, sat down with Real Talk San Marcos to discuss how brands can get their name out there as well as the story behind ChicExecs.

Watch the Facebook Live stream here:

Are you interested in bringing your idea to fruition or need advice on getting your brand more exposure? Contact us today!



November Star of the Office // Maria


NAME: ​Maria Valencia​

POSITION: ​Senior Account Coordinator​

What three traits define you?​ Determined. Independent.​ ​Dependable.

What gets you out of bed in the morning?​ Knowing I am able to get coffee soon!​

Where is your favorite place to be?​ I love being in bed next to my fur babies – Mickey and Papy.​

What’s your favorite thing about working at ChicExecs?​ ​I love being able to work with all my amazing co-workers who inspire me to reach my goals each day. I love collaborating with my boss lady teammates and learning new things each and everyday! Not to mention, I enjoy that not one day is ever the same at ChicExecs.

If you could choose anyone, who would you pick as your mentor?​ My mom​ has always been my mentor and role model; she has taught me to be independent and persistent, encouraging me to always pursue my goals. She’s a firm believer of “You can do whatever you put your mind to!”​

What’s one piece of advice you would give someone just starting at ChicExecs? ​Don’t ever be afraid to express your ideas! The working atmosphere at ChicExecs is​ ​very open and collaborative. We all love to learn from one another!

What’s your go-to motto? “Believe that you will succeed and you will!” – Dale Carnegie


Lastly, tell us something that might surprise us about you. 

I am a Padres Scholarship recipient, funded by the San Diego Padres team, so I had the opportunity to meet the entire Padres team!


Hustle Humble September Pitching Event Recap


Celebrating our CEO Kailynn’s new bundle of joy with beautiful hues of blue ombre, September’s speed pitching event was a stylish, super fun success!



At ChicExecs HQ, the office was filled to the brim as local entrepreneurs connected with buyers, media, and social influencers! New relationships were born with small businesses as they networked with the best in the bizz.

Putting the passion back into pitching, we had so much fun empowering businesses this month. Explore the gallery below to see more of this awesome event!


Picture Perfect Panels


When the ladies of Chic weren’t getting their hair braided or setting up killer decorations for this event, they were diligently timing and helping out with the picture perfect panels!

With three different panels for entrepreneurs to pitch to – media, buyers, and influencers – these businesses were set up for success! A few of the brands who pitched their passion included baby brand CarriEight, AirFort, Diva Dog, Ghost Scream, Studio Penny Lane, and the delightful jewelry designs from Nomad West! 





With several brands heading into the Media panel to pitch their business, many learned valuable lessons on building brand identity and how to best be prepared for segments, whether they be on live television or print.

Some of the magnificent media in our panels included:


San Diego Business Journal 

Family Entourage

Chelsea Day – Someday I’ll Learn





Our Social Influencer panel was able to give the brands that attended insight on the world of influencer marketing. Brands had the opportunity to pitch their product and get feedback from established influencers on how to best navigate the process of choosing an influencer that aligns with their brand’s unique identity and needs.


Here are a few of the savvy social mavens who attended:


Camilla @navygraceblog

Christina @fifiandmo





Giving sage advice to brands on what buyers are looking for in the retail industry to keep a competitive edge, small businesses like The Argan Project gained key knowledge to establish a strong brand presence.

Thanks to the wonderful Sarah Nicholson from Zulily for bringing her wealth of knowledge to the panel!


Here For The Food




With You Had Me At Cool adding a tasty chill to a hot day and Big Wave Grill providing mouthwatering grub, this event was off to an appetizing start!


It’s The Little Things





At Chic, we are all about stepping up our decoration game! With a blue ombre theme for the arrival of our CEO’s tiny treasure, everything had a beautiful, bold and tastefully teal color!

It didn’t stop there! With a braid and glitter bar by Elwynn + Cass for all of the hard-working Chic ladies, a customized photo booth, party favors, and fun outdoor games it’s safe to say everyone had a good time.



From all the ladies at ChicExecs, thank you to everyone who came out to this incredibly fun and fab event!


Find out more about upcoming events at 

September Star of the Office // Erica


Name: Erica Arvanitis


Position: Copywriter

What three traits define you?


Ambitious. Lively. Supportive.

What gets you out of bed in the morning?


Literally, my 10-year-old Chow mix Gussie whines in my face until I get up for our morning walk. On a more emotional or motivational level, I would say my fire and empathy gets me up and striving to be stronger and more successful each day.

Where is your favorite place to be?


As a writer and avid reader, my happy place is in a bookstore. Being completely surrounded by endless stories and adventures while standing in one place is so magical to me. Books are the best.

What’s your favorite thing about working at ChicExecs?


Working with an incredible, empowering group of women on a daily basis. I’ve worked for several, more corporate, companies in the past and none have the drive and hustle that these ladies put forth.

If you could choose anyone, who would you pick as your mentor?


Lately, I’ve been falling in love with all of the empowering poetry that lives on Instagram and in print. More specifically, I really love Alison Malee – she’s fierce, authentic, and leads with her heart. What more would you want from a mentor?


What’s one piece of advice you would give someone just starting at ChicExecs?


Know your self worth. Starting out in any new experience – whether it’s a job, school, or relationship – it’s essential to know you are worth what you’ve been given. Take that leap with a combination of self love, motivation, and empathy and you’ll be set for success!

What’s your go-to motto?


My all-time favorite quote from Roald Dahl is something I live each and every day. Or try to!


“If you have good thoughts they will shine out of your face like sunbeams and you will always look lovely.”

Lastly, tell us something that might surprise us about you.


I’m not sure if this counts as something surprising, but I cry during acceptance speeches. Not just Oscar speeches, any acceptance speech. You name it, I’m in tears.


Check back on the blog to see next month’s Star of the Office!