Category: Outside the Suit


How To Stay Focused On Work Amid Adversity In Life

Our Senior Director of PR & Operations, Kristen, opens up the topic on a few ways professionals can limit the impact adversity can have on their careers.

“No matter who you are, everyone is going through something. Humans aren’t shells without lives outside of work, after all. Too often we meet adversity in our personal lives that can rock our professional foundation, whether it’s divorce, health issues or a death in the family.”

Take a look at this Forbes feature to see some of the ways you can separate personal issues from your work.

Entrepreneurs Reveal Their Favorite Inspirational Business Books

Do you ever wonder what some of the best inspirational business books are? Look no further, because thanks to Nikki Carlson and Kailynn Bowling of ChicExecs, they give some great recommendations on Teach A CEO!

The principles shared in their book recommendations align with their vision for ChicExecs and showcase deeper principles rather than focusing on flavor of the month management techniques.

We love seeing these boss ladies featured!

The ChicExecs Team

 

 

WHY CEO THOUGHT LEADERSHIP IS CRITICAL TO ANY PR PLAN

 

Lydia Vargo, Senior Director of Strategic Accounts at ChicExecs, chats about why CEO thought leadership is critical for your PR plan on PR Couture! 

“When we talk about thought leadership, we usually think of it as a tactic for corporate businesses. But with the landscape of PR and social media changing, fashion, beauty and other lifestyle companies can use this same framework to secure new ways of gaining the attention of key audiences.

Take a look at how you can use these tactics to share expertise and build brand buzz!

The ChicExecs Team

ChicExecs Help Fund New Home for Haitian Children in Need

 

At ChicExecs, we strongly believe giving back is so important, and this is why we are giving back this holiday season with a new campaign to support Grangou, a Southern California-based nonprofit that helps Haitian children in need!

Starting Nov. 1, will donate 10 percent of divisional proceeds to help Grangou fund a permanent home for abandoned children in Haiti.

“To know we helped fund a home where children feel safety, comfort and love would be the greatest holiday gift of all.”

Take a look at the article here to learn more: http://bit.ly/2JKh0qn

We are so proud to be a part of this campaign and we hope you stay tuned!

The ChicExecs Team

Why You Shouldn’t Ignore Micro-Influencers, And How To Partner With Them

Have you ever thought about connecting with Micro-Influencers for your brand? Forbes chats with Kristen Wessel, of ChicExecs, to discuss how your brand can benefit from Micro-Influencers.

People want to interact with influencers who are real, genuine and relatable. Audiences don’t want to interact with cash-grabbing celebrities; they want authentic connections. You’ll likely see increased brand recognition and, best of all, affordable conversions.

Take a look at the several reason why using Micro-Influencers can make a huge impact on your brand!

The ChicExecs Team

How To Build A Retail Strategy With Lydia Vargo

Are you unsure of how to build your retail strategy? Skinny on Beauty sat down with our very own, Lydia Vargo of ChicExecs, to chat about her secrets for effective online strategies.

 

Take a listen to this episode to learn the beauty of the formula on creating synergy between what you offer and what your audience needs:

How To Build A Retail Strategy With Lydia Vargo

Great job, Lydia!

The ChicExecs Team

How To Keep Hustling In The Workplace As A Mother

Kristen Wessel, Senior Director of PR & Operations here at ChicExecs PR & Retail Strategy Firm, chats with Forbes to discuss how you can keep hustling in the workplace as a mother.

Here is some advice on how to balance the responsibilities of raising your kids, connecting with your spouse and climbing the corporate ladder:

https://www.forbes.com/sites/forbescommunicationscouncil/2018/09/18/how-to-keep-hustling-in-the-workplace-as-a-mother/?ss=leadership#4723b79136ed

Keep up the hustle!

A ChicExecs Weekend in NYC

 

Lately, we really can’t help but be stuck in an #EmpireStateofMind. How could we shake off the fast-paced, inspiring hustle-and-bustle we lived in the past weekend when we took ChicExecs straight to the streets of NYC?

It’s true! We traded palm trees for skyscrapers and met with the HQ office of Saks Fifth Avenue, the HQ office of American Eagle and put a Big Apple spin on the content creation for our Social Media clients.

What we loved most about New York was the immense feeling of inspiration that consumed us when exploring the city. The taxi-rides, the speed-walking, the elevator rides to the top floors and the views. We especially loved the views from the gorgeous conference room over at Saks Fifth Avenue HQ where we sat with their beauty department to represent some of our amazing clients. One of our retail strategy experts, Karla Dollberg, loved meeting with the Saks team for the insight she took and in building an even stronger connection with them.

“Having a strong relationship with buyers is key to a successful partnership and I’m lucky to have the connection with the Saks Fifth Avenue beauty team that I do. Sitting down with them gave me so much more insight into packaging, branding and more that I can deliver to my clients to grow their brand.” – Karla Dollberg, Retail Strategy Account Executive at ChicExecs PR and Branding Firm on her meeting with Saks Fifth Avenue

There are many renowned brands that are headquartered in New York and it’s no secret that New York is a major fashion capital of the world. After stopping for a quick latte, we waved down a taxi and headed to the American Eagle HQ office. Retail Strategy expert, Brianna Fulce met with the home, gifting and lifestyle buyers of American Eagle where she got an inside scoop on upcoming concepts and focuses.

“What was really cool about meeting with the American Eagle team was the open dialogue format. We were bouncing ideas back and forth with each other on upcoming concepts and what kind of brands and products they’re looking to have in-store now and in the future.”- Brianna Fulce, Retail Strategy Account Executive at ChicExecs PR and Branding Firm on her meeting in NYC

As we left the giant urban office with the gold eagles for handles, we ditched the taxi for some exploring on foot to really take in the big-city culture. Billboards of Beyonce, murals at every corner and more matcha spots than we could have ever imagined! We loved all the beauty to be found at every corner. Our fellow ChicExecs Social Media Account Executive, Victoria, took some of her clients with her to NYC, so she could get some shots around town.

“New York is an iconic U.S. city that is home to fashion, media, entertainment and business! I think it’s important to have social media content in NYC whenever you get the chance to, whether you’re a brand or influencer.”-Victoria Gonzales, Social Media Account Executive at ChicExecs PR and Branding Firm on having a social presence in NYC

 

Victoria recommends this essential tip in getting good social media shots: Try and keep product on you at all times when possible! You never know when you might see the perfect backdrop and lighting while you’re out and about that will make for an amazing shot. #FeedGoals don’t always come easy!

Here’s just a few shots she captured –

Oh, New York. How we miss you already! Overall, the ChicExecs team had a fabulous and successful time being New Yorkers for the weekend and we’re already counting the days until our next trip!

If you loved getting a feel for what our New York trip was like, give us a follow on Instagram: @chicexecs
and follow along on what we’re up to!

Until next time!

The ChicExecs Team